Off Site SEO
Off page SEO refers to other sites and the links coming from those pages. These links are called backlinks. The referring web property can be another blog or business, a social property like Pinterest, a citation, or article comment linking back to your page. There are other means of getting authority backlinks, but these are common and usually easy to obtain.
• Link Outreach – You have probablyI’m sure you have done business with a business that has a site, or you have friends or networking associates that have personal site. Take the time to reach out to anyone of these associates in Emporia and ask them to feature an article about you or your company on it. My recommendation is that you produce it to save them the hassle. Be sure to give yourself a property and return the favor to them by linking to their website from your site. Also note, if they have a Google verified address in Emporia and you are wanting to rank for a local Emporia service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social properties like Facebook, G+, Pinterest, and Flickr you have the option to send no follow links to your website from the account profile. You can also link out from a post within these platforms. Lots of ways to link, just need to get creative.
• Citations – Citations are a fantastic way to build a an inbound link. Setting up profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only build a local presence in Emporia, Virginia on those platforms but to also link back to your site from that property.
• Blog Comments – I have had personal success locating articles on the internet that were relevant to our web page and leaving a comment on them with a link back to my site. Do not be a spammer, locate an interesting web page, leave a comment and engage the community, and leave a signature in your comment that links back to your website. That is a comment link.
Software For Off Site SEO
In addition to the SEO tools that Google offers, there are plenty of other utilities that help you monitor site traffic, authority links, backlinks, rankings, and other analytic tools. Monitoring the healthy condition of your web page and maintaining a nice referral link profile is absolutely necessary for ranking your site. Here are a few of the subscriptions and some info on how they will assist you with your off site optimization.
• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to inspect backlinks, locate link building opportunities, discover negative links, check a sites domain authority, and page authority. MOZ also offers other useful tools that are proven useful for optimization. Check out MOZ local (metrics specific to Emporia and the surrounding neighborhoods) and their arsenal of free to use optimization optimization software interfaces for you SEO’s that are just getting started.
Domain Authority and PA are important metrics in the SEO world. Use this tool to monitor the health on your website.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for maintaining your sites optimization. For those of you overseeing an SEO organization, this subscription allows you to monitor and keep track of sudden changes with a businesses online property. Most of the tools offered through this interface are keyword position tracking, website audits, social media managment, profile monitoring, backlink audits, lead gen management, keyword rank analytics, domain health, and more.
Tracking keywords and site traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very useful dashboard that gives you the opportunity to monitor the condition of your web site. Many of the tools available within Ahrefs are identical to those available on SEM Rush, but there are very unique tools that make Ahrefs a must have subscription for anyone optimizing sites. Ahrefs includes a website explorer, content explorer, keyword research tool, batch overviews, link explorer, and more.
The link profile explorer is an awesome piece of software we use for identifying back links referring to your website. This is great for discovering good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software dashboard that is most commonly used to monitor the rankings of unique key words and URLS. Software like this is needed to monitor movement and/or spot a drop in the SERPS. For businesses looking to monitor the SEO for their clients, PRT is an affordable option.
Ranking metrics refer to keyword position fluxuation in the SERPS. The red values represent a dip in rankings while the green values seen represent a jump in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for finding key phrases that you want to rank for. You can configure specific location settings to pin-point search volume in a specific city and state like Emporia, Virginia. These key terms that you locate and begin to target will be the same keywords that you track in Pro Rank Tracker. Another helpful tool is the search info, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
Identifying locally searched key terms is valuable for anyone trying to rank in Virginia.
Emporia Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.