Off Page SEO
Off site optimization refers to other properties and the links coming from them. These links are called backlinks. The referring property can be another blog or business, a social property like Pinterest, a citation, or blog comment linking back to your property. There are many other ways of receiving backlinks, but these are common and usually simple to obtain.
• Link Outreach – You have probablyI’m sure you have done business with someone else that has a site, or you have friends or networking connections that have websites. Take the time to reach out to any of these people in Ennis and ask them to include an article about you or your company on there. My recommendation is that you write it to save them the hassle. Be sure to include a property and return the favor to them by building a link to their website from your property. Also note, if they have a Google verified address in Ennis and you are wanting to rank for a local Ennis service term, that will be a positive geo relevance factor.
• Social – By setting up social profiles like Facebook, G+, Pinterest, and Flickr you have an opportunity to send no follow links to your web page from the account profile. You can also link out from a post within these platforms. Lots of ways to send links, just need to get creative.
• Citations – Citations are a great way to build a referral link. Building profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only have a local presence in Ennis, Texas on those platforms but to also send nofollow backlinks to your page from that profile.
• Social Comments – We have experienced personal success locating articles on the internet that were relevant to our website and commenting on them with a link back to my site. Don’t be a spammer, search for an interesting article, comment and engage with the online community, then leave a link in your comment that links back to your web page. That is a comment link.
Off Site SEO Tools
In addition to the SEO tools that Google provides, there are other tools that assist you with monitoring site traffic, referral traffic, referral links, page rankings, and many other analytic tools. Guarding the healthy condition of your web property and keeping a clean backlink profile is a must for ranking your site. Here are a few of the interfaces and some information on how they could help you with your off site optimization.
• MOZ Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to research referral links, find linking opportunities, discover negative back links, check a sites domain authority, and page authority. Moz developed other tools that are irreplaceable for agencies. Check out Moz local (metrics exclusive to Ennis and the surrounding neighborhoods) and the plethora of free optimization tools for those of you that are just getting started.
Domain Authority and Page Authority are important metrics in SEO. Use this software to check the metrics on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a must have tool for maintaining your sites SEO. For people managing an SEO agency, this tool also allows you to orchestrate and keep track of any changes with a businesses online profile. Many of the services offered in this dashboard are position tracking, web site audits, social management, brand monitoring, inbound link audits, lead gen management, keyword search analytics, domain analytics, and more.
Tracking keywords and traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very efficient interface that gives you the opportunity to manage the health of your website. Most of the features made available on Ahrefs are identical to those available on SEM Rush, but there are some unique tools that make Ahrefs a must get subscription for any SEO agency. Ahrefs includes a website explorer, content crawler, keyword research tool, batch overviews, link explorer, and more.
The backlink profile explorer is an awesome tool we use for discovering inbound links directing to your website. This is helpful for discovering good and bad back links.
• PRT – (https://proranktracker.com/) – PRT is a subscription based SEO software subscription that is mostly used to monitor the movement of unique keywords and URL strings. Software such as this is required to gauge progress and/or spot a drop in rankings. For people looking to monitor SEO for their clients, Pro Rank Tracker is a pretty affordable option.
Ranking statistics indicate keyword position movement in the SERPS. The red values represent a drop in keyword rankings while the green values seen indicate an increase in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for locating keywords that you want rank for. You can choose geo specific location identification settings to locate keyword search volume in a specified city and state like Ennis, Texas. These key terms that you locate and begin targeting will be the same group of keywords that you monitor in PRT. Another useful tool is the search volume info, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
finding locally searched keywords is beneficial for anyone trying to rank in Texas.
Ennis Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.