Off Site SEO
Off page SEO refers to other pages and the inbound links coming from those pages. These links are called backlinks. The referring site can be another blog or business, a social property like Instagram, a citation, or blog comment linking back to you. There are other means of receiving backlinks, but these are common methods and usually easy to get.
• Link Outreach – You have probablyI’m sure you have done business with another company that has a site, or you have an acquaintance or networking partners that have sites. Take the time to reach out to any of these individuals in Enterprise and ask them to feature an article about you or your products on the site. My recommendation is that you create it to save them the hassle. Be sure to create a web page and return the favor to them by linking to their page from your web page. Also note, if they have a Google verified address in Enterprise and you are wanting to rank for a local Enterprise service term, that will be a positive geo relevance factor.
• Social Platforms – By setting up social properties like Facebook, G+, Pinterest, and Flickr you have the ability to send links to your site from the account profile. You can also send links out from a post within these properties. Lots of ways to link, just gotta get creative.
• Citations – Citations are a legitimate way to get a link. Setting up profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only have a local presence in Enterprise, Alabama on those platforms but to also backlink to your site from that profile.
• Social Comments – We have experienced personal success locating blogs on the internet that were relevant to our site and commenting on them with a link back to my site. Without being a spammer, search for an topical blog post, leave a comment and engage with the community, and leave a link in your comment that links back to your website. That my friends is a backlink.
Software Subscriptions For Off Page SEO
In addition to the optimization tools that Google offers, there are many other utilities that help you monitor internet traffic, authority links, backlinks, page rankings, and many other analytic tools. Guarding the healthy condition of your web property and keeping a clean back link profile is a must for ranking. Here are some of the interfaces and some basic information on how they can help you with your off site SEO.
• MOZ Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to research referral links, locate link building opportunities, locate suspicious links, check on a websites domain authority, and page authority. MOZ also offers other tools that are proven useful for optimization. Check out MOZ local (metrics exclusive to Enterprise and the surrounding neighborhoods) and the plethora of limited but free SEO optimization software interfaces for you SEO’s that are just getting your feet wet.
Domain Authority and PA are important metrics in the SEO world. You can use this software to monitor the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing piece of software for monitoring your sites optimization. For individuals running an SEO business, this tool allows you to maintain and keep track of changes with a businesses online property. Some of the tools provided through this dashboard are keyword position tracking, web site audits, social media managment, brand monitoring, backlink audits, lead gen management, keyword search analytics, domain analytics, and lots more.
Tracking keyword rankings and traffic are really important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very efficient tool that gives you the opportunity to manage the health of your site. The tools available within Ahrefs are very similar to those seen on SEM Rush, but there are some specialized tools that make Ahrefs a must get subscription for anyone optimizing sites. Ahrefs has a site explorer, content crawler, keyword explorer, batch overviews, backlink explorer, and more.
The referral link profile explorer is an awesome piece of software used for locating inbound links directing to your web site. This is useful for identifying good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is an online based SEO software tool that is primarily used to monitor the movement of individual key words and URL strings. A tool like this is required to gauge movement and/or spot a drop in rankings. For agencies looking to monitor the SEO for their clients, PRT is an affordable option in the industry.
Ranking statistics indicate position fluxuation in the SERPS. The red values represent a drop in keyword rankings while the green values represent a spike in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is useful for locating keywords that you want to rank your property for. You can configure geo specific location settings to uncover keyword search volume in a specified city and state like Enterprise, Alabama. These key terms that you locate and begin targeting will be the same keywords that you monitor in PRT. Another useful feature is the search volume graph, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
Identifying locally searched keywords is valuable for anyone trying to rank in Alabama.
Enterprise Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.