Off Site SEO
Off page optimization refers to other sites and the inbound links coming from those pages. These links are called backlinks. The referring property can be another blog or business, a social property like Instagram, a citation, or blog comment linking back to your page. There are other means of receiving backlinks, but these are common and usually easy to obtain.
• Link Outreach – There is a chance you have done business with someone else that has a website, or you have an acquaintance or networking partners that have a business site. Simply reach out to one of these people in Ephrata and ask them to include an article about you or your products on there. My recommendation is that you create it to save them the hassle. Be sure to include a back link and return the favor to them by creating a link to their website from yours. Also note, if they have a Google verified address in Ephrata and you are wanting to rank for a local Ephrata service term, that will be a positive geo relevance factor.
• Social Media – By setting up social properties like Instagram, G+, Youtube, and Reddit you have an opportunity to send no follow links to your web page from the user profile. You can also link out from a post within these platforms. Lots of ways to link out, just need to get creative.
• Citations – Citations are a legitimate way to get a backlink. Building business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only have a local presence in Ephrata, Washington on those profiles but to also send nofollow backlinks to your website from that profile.
• Blog Comments – I have experienced personal success finding sites on the web that were relevant to our website and commenting on them with a link back to my site. Don’t be a spammer, search for an topical blog post, leave a comment and engage the online community, then leave a link in your comment that points back to your site. That is a backlink.
Software For Off Site SEO
There are other options to the optimization tools that Google provides, there are plenty of other utilities that help you monitor internet traffic, referral traffic, referral links, page rankings, and many other analytics. Maintaining the health of your web property and maintaining a authoritative backlink profile is absolutely necessary for ranking your property. Here are a few of the subscriptions and some info on how they can assist you with your off page SEO.
• Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to locate referral links, find link building opportunities, locate negative links, check a websites domain authority, and page authority. MOZ developed other useful tools that are must haves for optimization. Check out Moz local (metrics exclusive to Ephrata and the surrounding neighborhoods) and their arsenal of free to use optimization dashboards for you guys that are just getting off the ground.
Domain Authority and Page Authority are important metrics in SEO. You can use this software to evaluate the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for monitoring your web sites optimization. For folks managing an SEO organization, this tool allows you to maintain and keep track of changes with a businesses online property. Many of the services provided in this dashboard are keyword position tracking, website audits, social management, profile monitoring, link audits, lead generation management, keyword rank analytics, domain metrics, and more.
Tracking keyword rankings and web traffic are very important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very efficient tool that allows you to monitor the condition of your web site. Most of the features available on Ahrefs are identical to those found on SEM Rush, but there are really specialized tools that have made Ahrefs a must get tool for anyone optimizing sites. Ahrefs includes a site explorer, content crawler, keyword research tool, batch overviews, inbound link explorer, and much more.
The link profile explorer is a great tool we use for locating back links pointing to your website. This is helpful for finding good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is a subscription based SEO software tool that is most commonly used to follow the movement of unique keywords and URLS. A tool like this is required to monitor movement and/or identify a drop in rankings. For individuals looking to manage the SEO for their clients, Pro Rank Tracker is a very affordable option in the industry.
Ranking stats refer to keyword position fluxuation in the SERPS. The red values seen indicate a drop in rankings while the green values show a jump in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is great for finding key terms that you want rank your site for. You can choose geo specific location settings to uncover search volume in a specified city and state like Ephrata, Washington. These key words that you locate and begin targeting will be the same group of keywords that you analyze in PRT. Another helpful feature is the search volume graph, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search volume.
Identifying locally searched phrases is helpful to anyone trying to rank in Washington.
Ephrata Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.