Erie Off Page Optimization Services For Business Websites

Off Site SEO

Off page optimization refers to other web sites and the referral links coming from those sites. Those links are called backlinks. The referring property can be another blog or business, a social property like Twitter, a citation, or social comment linking back to your site. There are other ways of getting backlinks, but these are common and usually easy to get.

• Link Outreach – You have probablyI’m sure you have done business with someone else that has a website, or you have friends or networking partners that have personal site. Just reach out to any of these associates in Erie and ask them to feature an article about you or your business on there. My recommendation is that you write it to save them the time. Be sure to create a ”dofollow” backlink” to your {site and return the favor to them by building a link to their site from yours. Also note, if they have a Google verified address in Erie and you are wanting to rank for a local Erie service term, that will be a positive geo relevance factor.

• Social Media – By setting up social foundations like Instagram, G+, Youtube, and Reddit you have the ability to send links to your site from the account profile. You can also create links from a post within these platforms. Lots of ways to send links, just need to get creative.

• Citations – Citations are a legitimate way to build a an inbound link. Building business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only build a local presence in Erie, Pennsylvania on those profiles but to also backlink to your page from that profile.

• Social Comments – I have had personal success locating blogs on the web that were topical to our website and leaving a comment on them with a backlink to our webpage. Do not be a spammer, locate an topical web page, leave a comment and engage with the community, and leave a signature in your comment that points back to your web page. That my friends is a backlink.

Software For Off Site SEO

There are other options to the Webmaster tools that Google offers, there are other utilities that help you monitor traffic, referral traffic, referral links, page rankings, and many other analytics. Monitoring the healthy condition of your web site and keeping a clean link profile is essential for ranking. Here are some of the software interfaces and some information on how they will assist you with your off site SEO.

• MOZ Open Site Explorer – (https://moz.com/) – The Moz Open Site Explorer allows you to research back links, locate link outreach opportunities, locate negative backlinks, check on a sites domain authority, and page authority. MOZ also offers other useful tools that are irreplaceable for SEO. Take a look at Moz local (metrics exclusive to Erie and the surrounding areas) and the plethora of free to use optimization dashboards for you SEO’s that are just getting your feet wet.

DA and Page Authority are important metrics in SEO. You can use this software to monitor the health on your site.

• SEM Rush – (https://www.semrush.com/)- This is an amazing piece of software for monitoring your sites SEO. For individuals managing an SEO business, this subscription allows you to monitor and keep track of changes with a businesses online presence. Some of the tools offered through this dashboard are keyword position tracking, site audits, social media managment, profile monitoring, link audits, lead generation management, keyword analytics, domain health, and more.

Tracking keywords and site traffic are very important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – A very efficient tool that gives you the opportunity to monitor the condition of your web site. Many of the features made available on Ahrefs are similar to those seen on SEM Rush, but there are really unique tools that make Ahrefs a must have resource for any SEO agency. Ahrefs has a website explorer, content crawler, keyword research tool, batch overviews, backlink explorer, and lots more.

The link profile explorer is an awesome tool used for discovering inbound links referring to your web site. This is helpful for discovering good and bad back links.

• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software subscription that is most commonly used to follow the movement of specific key words and URLS. Software like this is required to monitor progress and/or identify a drop in rankings. For individuals looking to manage the SEO for clients, PRT is an affordable option in the industry.

Ranking stats refer to keyword position fluxuation in the SERPS. The red values indicate a dip in keyword rankings while the green values displayed represent an increase in keyword rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is useful for finding key terms that you want to rank your site for. You can choose geo specific location identification settings to uncover search volume in a specific city and state like Erie, Pennsylvania. These keywords that you identify and begin to target will be the same group of keywords that you follow in Pro Rank Tracker. Another helpful tool is the search graph, this shows how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search volume.

finding locally searched terms is beneficial to anyone trying to rank in Pennsylvania.


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Erie Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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