Off Page Optimization
Off site SEO refers to other pages and the inbound links coming from those pages. Those links are called backlinks. The referring property can be another blog or business, a social property like Pinterest, a citation, or blog comment linking back to your site. There are other means of receiving authority backlinks, but these are common methods and usually easy to obtain.
• Link Outreach – There is a chance you have done business with another company that has a site, or you have friends or networking partners that have personal site. Just reach out to any of these connections in Erlanger and ask them to post an article about you or your services on it. My suggestion is that you create it to save them the inconvenience. Be sure to include a website and return the favor to them by creating a link to their page from your site. Also note, if they have a Google verified address in Erlanger and you are wanting to rank for a local Erlanger service term, that will be a positive geo relevance factor.
• Social Platforms – By setting up social accounts like Facebook, Twitter, Youtube, and Reddit you have the option to send no follow links to your website from the user profile. You can also link out from a post within these platforms. Lots of ways to link out, just need to get creative.
• Citations – Citations are a legitimate way to create a link. Building profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only build a local presence in Erlanger, Kentucky on those profiles but to also backlink to your website from that profile.
• User Comments – We have experienced personal success finding articles on the internet that were topical to our web page and leaving a comment on them with a backlink to our webpage. Without being a spammer, locate an topical blog post, comment and engage the community, and leave a link in your comment that points back to your web page. That is a comment link.
Off Site SEO Tools
In addition to the SEO tools that Google provides, there are plenty of other utilities that assist you with monitoring traffic, referral traffic, referral links, rankings, and many other analytic tools. Guarding the health of your web page and maintaining a clean backlink profile is a must for ranking. Here are some of the subscriptions and some information on how they could help you with your off page optimization.
• MOZ OSE – (https://moz.com/) – MOZ Open Site Explorer allows you to research back links, find link building opportunities, find malicious links, check on a websites domain authority, and page authority. MOZ also offers other useful tools that are must haves for SEO. Check out MOZ local (metrics specific to Erlanger and the surrounding neighborhoods) and their plethora of free SEO optimization software interfaces for you SEO’s that are just getting established.
Domain Authority and Page Authority are very important metrics in SEO. You can use this site to check the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for managing your web sites SEO. For those of you overseeing an SEO agency, this software allows you to monitor and keep track of sudden changes with a clients online profile. Most of the services offered in this interface are keyword position tracking, web site audits, social management, brand monitoring, outbound link audits, lead gen management, keyword rank analytics, domain analytics, and lots more.
Tracking keyword positions and site traffic are super important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very efficient interface that allows you to manage the condition of your site. Many of the features available on Ahrefs are similar to those found on SEM Rush, but there are some unique tools that make Ahrefs a must get subscription for any SEO. Ahrefs has a site explorer, content explorer, keyword explorer, batch analytics, link explorer, and lots more.
The backlink profile explorer is an awesome piece of software we use for discovering links directing to your site. This is great for finding good and bad links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software dashboard that is mostly used to monitor the rankings of unique key words and URL strings. Software like this is required to monitor movement and/or identify a drop in the SERPS. For businesses looking to monitor the SEO for clients, PRT is a pretty affordable industry option.
Ranking statistics indicate keyword position movement in the SERPS. The red values represent a dip in rankings while the green values displayed indicate a jump in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for finding key phrases that you want rank your property for. You can choose geo-specific location identification settings to uncover search volume in a specific city and state like Erlanger, Kentucky. These key words that you locate and begin to target will be the same group of keywords that you analyze in PRT. Another helpful feature is the search volume graph, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
finding locally searched keywords is helpful for anyone trying to rank in Kentucky.
Erlanger Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.