Off Page SEO
Off page optimization refers to other properties and the links coming from those sites. Those links are called backlinks. The referring site can be another blog or business website, a social property like Twitter, a citation, or blog comment linking back to your page. There are many other ways of receiving authority backlinks, but these are common methods and are typically easy to obtain.
• Link Outreach – There is a chance you have done business with a company that has a website, or you have an acquaintance or networking connections that have websites. Simply reach out to one of these people in Eudora and ask them to feature an article about you or your business on the site. My suggestion is that you create it to save them the inconvenience. Be sure to create a web page and return the favor to them by linking to their page from your property. Also note, if they have a Google verified address in Eudora and you are wanting to rank for a local Eudora service term, that will be a positive geo relevance factor.
• Social – By setting up social properties like Instagram, Twitter, Youtube, and Flickr you have an opportunity to send links to your property from the account profile. You can also send links out from a post within these platforms. Lots of ways to link, just need to get creative.
• Citations – Citations are a fantastic way to create a an inbound link. Building business profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only build a local presence in Eudora, Kansas on those profiles but to also send nofollow backlinks to your web page from that profile.
• Blog Comments – We have experienced personal success locating blogs on the web that were relevant to our web page and leaving a comment on them with a link back to my site. Do not be a spammer, locate an relevant web page, comment and engage with the online community, and leave a URL in your comment that links back to your site. That my friends is a backlink.
Subscription Based Tools For Off Page SEO
In addition to the SEO tools that Google provides, there are plenty of other dashboards that assist you with monitoring traffic, referral traffic, backlinks, rankings, and many other analytics. Monitoring the healthy condition of your web property and maintaining a clean referral link profile is absolutely necessary for ranking. Here are some of those dashboards and some basic information on how they will assist you with your off page optimization.
• MOZ Open Site Explorer – (https://moz.com/) – MOZ OSE allows you to research backlinks, find link building opportunities, locate suspicious back links, check on a web sites domain authority, and page authority. MOZ also offers other useful tools that are must haves for optimization. Check out Moz local (metrics exclusive to Eudora and the surrounding cities) and their plethora of limited but free SEO dashboards for you SEO’s that are just getting started.
Domain Authority and PA are very important metrics in SEO. You can use this software to check the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a must have tool for managing your sites optimization. For people managing an SEO organization, this subscription also allows you to maintain and keep track of sudden changes with a businesses online property. Most of the tools provided in this interface are keyword position tracking, web site audits, social tracking, profile monitoring, outbound link audits, lead gen management, keyword analytics, domain analytics, and more.
Tracking keyword positions and web traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very useful piece of software that gives you the opportunity to manage the health of your web site. The tools available on Ahrefs are very similar to those available on SEM Rush, but there are very unique tools that have made Ahrefs a must get resource for anyone optimizing sites. Ahrefs has a site explorer, content crawler, keyword research tool, batch analytics, link explorer, and more.
The link profile explorer is a great piece of software we use for identifying links pointing to your site. This is useful for identifying good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software tool that is mostly used to follow the rankings of individual key words and URLS. Software like this is required to monitor movement and/or identify a dip in rankings. For businesses looking to manage the SEO for their clients, PRT is a pretty affordable option in the industry.
Ranking statistics indicate position movement in the SERPS. The red values represent a drop in keyword rankings while the green values indicate a jump in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for identifying key phrases that you want rank your page for. You can choose specific location identification settings to locate search volume in a specified city and state like Eudora, Kansas. These key terms that you find and begin targeting will be the same keywords that you monitor in Pro Rank Tracker. Another helpful tool is the search volume graph, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search queries.
Identifying locally searched key terms is helpful to anyone trying to rank in Kansas.
Eudora Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.