Off Page SEO
Off site SEO refers to other web sites and the inbound links coming from those sites. These links are called backlinks. The referring page can be another blog or company site, a social property like Facebook, a citation, or social comment linking back to your site. There are many other means of receiving authority backlinks, but these are common and usually simple to get.
• Link Outreach – Most likely you have done business with another business that has a site, or you have friends or networking associates that have sites. Just reach out to anyone of these individuals in Eufaula and ask them to post an article about you or your company on there. My recommendation is that you produce it to save them the inconvenience. Be sure to create a back link and return the favor to them by linking to their website from yours. Also note, if they have a Google verified address in Eufaula and you are wanting to rank for a local Eufaula service term, that will be a positive geo relevance factor.
• Social Sites – By setting up social foundations like Instagram, Twitter, Youtube, and Reddit you have the option to link out to your site from the account profile. You can also create links from a post within these platforms. Lots of ways to link out, just need to get creative.
• Citations – Citations are a fantastic way to create a link. Building profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only have a local presence in Eufaula, Alabama on those platforms but to also send links back to your website from that profile.
• Comments – We have had personal success finding sites on the web that were topical to our website and commenting on them with a link back to my site. Don’t be a spammer, locate an topical article, leave a comment and engage the online community, then leave a URL in your comment that links back to your page. That is a comment link.
Subscription Based Tools For Off Page SEO
In addition to the SEO tools that Google makes available, there are other utilities that help you monitor internet traffic, referral traffic, backlinks, page rankings, and other analytics. Guarding the health of your web page and keeping a nice link profile is absolutely necessary for ranking your site. Here are some of the dashboards and some information on how they could help you with your off site SEO.
• Open Site Explorer – (https://moz.com/) – The Moz Open Site Explorer allows you to inspect inbound links, discover link outreach opportunities, find malicious referral links, check on a sites domain authority, and page authority. Moz provides other useful tools that are proven useful for SEO. Take a look at MOZ local (metrics specific to Eufaula and the surrounding areas) and their plethora of free optimization optimization software interfaces for you guys that are just getting started.
DA and Page Authority are important metrics in the SEO arena. Use this tool to check the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing piece of software for managing your sites optimization. For folks overseeing an SEO agency, this subscription allows you to maintain and track changes with a businesses online presence. Some of the service software provided through this interface are position tracking, web site audits, social management, brand monitoring, inbound link audits, lead generation management, keyword rank analytics, domain analytics, and more.
Tracking keyword positions and traffic are very important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very useful tool that gives you the opportunity to monitor the condition of your web site. Most of the features available within Ahrefs are similar to those available on SEM Rush, but there are very specialized tools that make Ahrefs a must get tool for any SEO agency. Ahrefs includes a website explorer, content explorer, keyword research tool, batch overviews, referral link explorer, and much more.
The referral link profile explorer is a great tool we use for discovering back links referring to your web site. This is helpful for identifying good and bad back links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software dashboard that is mostly used to follow the rankings of individual key words and URL strings. A tool such as this is needed to monitor movement and/or identify a drop in rankings. For agencies looking to manage SEO for their clients, PRT is an affordable option in the industry.
Ranking stats indicate keyword position fluxuation in the SERPS. The red values seen indicate a dip in rankings while the green values seen represent a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is great for identifying keywords that you want rank for. You can configure geo-specific location identification settings to discover search volume in a specified city and state like Eufaula, Alabama. These key phrases that you find and begin targeting will be the same keywords that you monitor in Pro Rank Tracker. Another useful tool is the search volume info, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.
Identifying locally searched terms is beneficial to anyone trying to rank in Alabama.
Eufaula Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.