If you’ve been on a computer in the past 10-12 years, you know how powerful Facebook is. With over a billion monthly users, it’s not a platform that can be ignored, nor would you want to. The power of Facebook can be turned in your favor with some knowhow and a little elbow grease, and Modern Influence knows how to make the most of both.
The possibility of reach that comes with Facebook is massive and can be incredibly daunting, luckily our social team has put their time in on it and knows all the ins and outs there are to know. You can rest easy knowing that the content being put out is reaching as many people as possible while also being the highest quality.
Building audiences, retargeting, and segmenting your potential customers is an awesome feature available in Facebook. With retargeting we are able to serve advertising to customers who have visited your website. Within the custom audiences feature – we can limit those demographics to only include the most relevant buying audience based on the advertisement. In addition we can segment the users based on their experience on your website. For e-commerce sites for example, we can retarget customers who made a purchase separately of those who have not.
Retargeting is a great way to gain lost opportunity. Another great way to do this is to place advertising to audiences who have similar likes as your current customer base. Taking a look at the restaurant industry, if a customer likes a local Mexican restaurant and you are a Mexican restaurant you can target them specifically. You know they already like Mexican food and now you just need to provide them an incentive to come into your business.
Facebook will be a large part of many of the social media packages offered, and for good reason, there are very few customers that you won’t be able to reach with Facebook. And the variety of facets that can be utilized will ensure that your content will be seen by as many eyes as possible.
Facebook Marketing For Business
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