Off Site Optimization
Off page optimization refers to other sites and the links coming from those sites. These links are called backlinks. The referring web site can be another blog or company site, a social property like Twitter, a citation, or social comment linking back to you. There are other ways of receiving backlinks, but these are common methods and usually easy to obtain.
• Link Outreach – You have probablyI’m sure you have done business with another company that has a site, or you have friends or networking associates that have websites. Just reach out to any of these associates in Fairfield and ask them to post an article about you or your business on the site. My suggestion is that you produce it to save them the inconvenience. Be sure to give yourself a website and return the favor to them by linking to their page from your web page. Also note, if they have a Google verified address in Fairfield and you are wanting to rank for a local Fairfield service term, that will be a positive geo relevance factor.
• Social Media – By setting up social properties like Instagram, G+, Youtube, and Reddit you have the option to link out to your property from the account profile. You can also link out from a post within these platforms. Lots of ways to send links, just need to get creative.
• Citations – Citations are a great way to build a backlink. Creating business profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only build a local presence in Fairfield, Alabama on those platforms but to also backlink to your website from that profile.
• User Comments – I have experienced personal success searching for articles on the web that were relevant to our page and commenting on them with a link back to my site. Don’t be a spammer, find an relevant article, comment and engage the community, and leave a URL in your comment that links back to your page. That my friends is a backlink.
Off Site SEO Tools
In addition to the tools that Google provides, there are other utilities that help you monitor internet traffic, referral traffic, backlinks, page rankings, and other analytic tools. Maintaining the healthy condition of your web page and keeping a authoritative backlink profile is absolutely necessary for ranking your property. Here are some of the tools and some information on how they could help you with your off site SEO.
• MOZ Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to view referral links, locate link building opportunities, locate malicious referral links, check on a websites domain authority, and page authority. Moz provides other useful tools that are proven useful for optimization. Check out MOZ local (metrics specific to Fairfield and the surrounding areas) and the plethora of free to use optimization tools for those of you that are just getting started.
Domain Authority and PA are important metrics in the SEO arena. Use this software to monitor the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for managing your websites SEO. For individuals overseeing an SEO organization, this subscription allows you to orchestrate and track sudden changes with a businesses online property. Some of the services offered through this dashboard are position tracking, website audits, social media managment, brand monitoring, link audits, lead generation management, keyword rank analytics, domain metrics, and much more.
Tracking keywords and traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very impressive interface that allows you to manage the health of your web site. The tools available on Ahrefs are similar to those found on SEM Rush, but there are really specialized tools that have made Ahrefs a must have resource for any SEO. Ahrefs has a site explorer, content crawler, keyword research tool, batch overviews, link explorer, and lots more.
The referral link profile explorer is an awesome tool we use for discovering inbound links referring to your website. This is helpful for finding good and bad backlinks.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software tool that is most commonly used to monitor the rankings of unique keywords and URLS. Software like this is needed to gauge progress and/or identify a dip in the SERPS. For businesses looking to manage the SEO for their clients, Pro Rank Tracker is a pretty affordable industry option.
Ranking metrics refer to position fluxuation in the SERPS. The red values seen indicate a dip in keyword rankings while the green values represent a spike in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is useful for locating keywords that you want to rank your property for. You can configure specific location settings to uncover keyword search volume in a specific city and state like Fairfield, Alabama. These key phrases that you identify and begin to target will be the same group of keywords that you monitor in Pro Rank Tracker. Another helpful tool is the search volume chart, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search queries.
finding locally searched key terms is valuable to anyone trying to rank in Alabama.
Fairfield Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.