What Is SEO
In the internet marketing arena SEO stands for Search Engine Optimization.
SEO is the process of efficiently optimizing content to web standards so that search engines like Google can find it, analyze it, and serve it to web users that have been searching for your merchandise or services online.
By referencing web standards, OGP, and Google guidelines you can feel confident that your SEO lasts through search algorithm modifications and that it’s useful between all search consoles and social media platforms.
SEO Is Not Only For Websites!
Images, video, documents, and social pages can be properly optimized for search.
Properly optimizing web content can be a time consuming project.
EfficientProfessional optimization could last twelve to sixteen months, or for local seo in Iowa City it should take around three to six months.
Identifying what you need to do to rank your site is almost next to impossible. Every city in Iowa is going to be different. So we suggest, address what matters, provide value, and do it right the first time.
Here Are 4 References To Help You Optimize Your Properties For Search Engines.
• SEO Starter Manual from Google – Resort to this guide for improving your properties for the Google search engine. Google SEO PDF
• W3 Standards (W3C) – We suggest you read more regarding this grassroots coalition and it’s standards here. https://www.w3.org/standards/
• Open Graph Protocol (OGP) – Benefits your Search Engine optimization strategies greatly, make sure to read this as well. http://ogp.me/
• Schema – Is a collaborative, community backed activity with a end goal to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. https://schema.org/
How Do I SEO My Website – On Page SEO.
I get this question a lot, and although I think there isn’t an absolute answer, I tend to think there are clear rules to abide by. If you have not had the time to access the Google PDF document I linked to above, then this should suffice until you can.
Quick Note: If you provide a service in Iowa City then you will want to consider using Iowa City in your articles and descriptions as they apply to the fundamentals listed below.
PracticalStandard On Site SEO Fundamentals.
• URL Path – Consider the text you will be adding to your web page, now I recommend you name the URL path something relevant to the article. The URL helps to identify a page. If you are trying to rank your web page for “good food in Iowa City” make sure that is found in the page URL path.
• Yoast – Many WordPress users take advantage of plugins to help optimize their pages. The most popular plugin used as of this article is Yoast. The Yoast plugin has some standard features, however there is some advanced functionality. Getting the Yoast plugin installed and activated will allow you to optimize your web site more effectively.
• Links/Anchor Text – Try to create an outbound authority link to a website that also provides value. Do not create an outbound authority link to another site about the same thing, instead build the link to to a property that’s somewhat relevant but not in direct competition with the topic you are attempting to rank your web page for. Building an authority link to another local Iowa City business web site can help provide geographic relevance also.
• H Tags – If you are using a website builder that gives you the opportunity to create H-Tags then be sure to do it. An H-Tag is is a headline, use it to tell a reader what the page will be about.
• Page Content – Create as much useful content to the user as possible, see below. This should include pictures, articles, motion graphics, word docs, optimized maps, links to social profiles, and much more.
• Photos – If you can get your own pictures to share on your post then do it. Be sure to label your pictures with topical wording that fits with the rest of the page content. Also be sure you label the photos according to what they actually are. Do not label a picture of an iPad a hard drive.
Note: If the image was taken at a park in Iowa City then consider labeling it “Iowa City town park” if that is what the graphic is.
• Article – Provide value with the content your writing. Be sure that when viewers land on your site and read your content that it’s relevant to the search term they used to find you. It’s common practice to write a minimum of three hundred words, anything above that is considered a plus. Also, if someone in Iowa City is looking for your products or services, clarifying that your business is actually in Iowa City proves to be extremely beneficial to search.
• Videos – In an ideal situation your site would be flowing with quality content. Words, photos, motion graphics, nofollow links, Google docs, and anything else relevant to the content. You can create nice videos on your ipad and post it to Vimeo. Embedding a video provides value all across the board. It gives the viewer another piece of quality content to engage, and it provides the search engines more unique content to index. This is a win-win.
How Do I Optimize My Site For Search – Off Site SEO
Off site SEO refers to other web sites and the inbound links coming from them. Those links are called backlinks. The referring web property can be another blog or business, a social property like Facebook, a citation, or social comment linking back to your site. There are other ways of getting referral links, but these are common and usually simple to obtain.
• Link Outreach – There is a chance you have done business with a company that has a website, or you have an acquaintance or networking associates that have a business site. Simply reach out to any of these individuals and ask them to include an article about you or your company on it. My suggestion is that you write it to save them the inconvenience. Be sure to give yourself a page and return the favor to them by linking to their page from your web page.
• Social Properties – By setting up social accounts like Facebook, G+, Pinterest, and Reddit you have the option to send no follow links to your website from the account profile. You can also create links from a post within these properties. Lots of ways to link, just gotta get creative.
• Citations – Citations are a legitimate way to create a an inbound link. Creating business profiles within local directories like Yelp, Google Maps, Yellowpages, or foursquare will allow you the opportunity to not only create a local presence in Iowa City on those platforms but to also link back to your site from that profile.
• User Comments – We have had personal success searching for sites on the internet that were relevant to my web page and commenting on them with a link back to my site. Without being a spammer, locate an relevant web page, leave a comment and engage the online community, and leave a backlink in your comment that points back to your page. That my friends is a backlink.
In this ever growing world of internet technology, what is an important factor today could become even less effective in the future. I believe by following W3C standards, following OGP , and utilizing Schema you will have success ranking your content for years to come. Hacks and loop holes never last, loop holes are closed off every day and the search algorithms are only becoming more complex. Take the time to educate yourself, take the time to do it right and at the end of the day you will find your properties to be ranking for a long time.
Iowa City SEO Services
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.