On Hold Music and Messaging Services For Business

On Hold Music and Messaging

Businesses allocate massive marketing budgets to print and online advertising, but what happens when those marketing campaigns are effective and call volume increases?
Are you taking advantage of that moment when a warm inbound lead, or loyal customer calls in? Are you communicating and representing your company on hold or are you leaving your callers on hold in silence, or even worse at the hands of a radio DJ.

Captive on hold marketing allows businesses to communicate to their callers at an appropriate time when you actually have the full attention of the caller.
Most businesses broadcast location information, hours of operation, products and services and so much more.

In addition to the standard broadcast I mentioned above, there are so many creative ways to engage and entertain callers. Trivia, industry specific info segments, jokes, and audio productions like skits and sound design. Whatever your preference, you should not leave callers on hold in silence, and you should definitely not trust a radio DJ to entertain your callers while they hold.

Facts You Should Know

• 18% of callers surveyed actually made a purchase based on an offer they heard on hold.
• – Stan Rapp & Tom Collins of Maxi-Marketing

• A 12% increase in requests specifically for products mentioned on hold.
• – U.S. West Communications (Quest)

• Callers who hear information while on hold will stay on the line up to three times longer than with silence.
• – North American Telecom

• 60% of callers placed on hold with silence for longer than 40 seconds hang up. 34% of those callers will not call back.
• – Voice Response Magazine

• A study was conducted with two groups of 10,000 people to see how they reacted to different options on hold. Results in the first group (silence) found 82% of the people placed on hold hung up before one minute. The second group (information) had a hang up rate of only 2%.
• – USA Business Telephone Today


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On Hold Music and Messaging

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Phillip Switzer
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https://www.linkedin.com/in/bricktownseo/


Chad Leonard
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https://www.linkedin.com/in/leonardchad/












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Your presentation is everything. Don’t let just anyone record the audio for your marketing efforts. Inflection, cadence, tone, and read style are unique qualities that differ from artist to artist. We know how to project your message to maximize your company’s reach.

Contact us today so we can get to work on pitching your content and maximizing your reach.