Off Site SEO
Off site SEO refers to other web properties and the inbound links coming from them. Those links are called backlinks. The referring page can be another blog or business website, a social property like Twitter, a citation, or blog comment linking back to your property. There are many other ways of receiving authority backlinks, but these are common and are typically easy to get.
• Link Outreach – Most likely you have done business with a business that has a website, or you have an acquaintance or networking partners that have sites. Simply reach out to anyone of these connections in Pearl and ask them to post an article about you or your products on the site. My suggestion is that you create it to save them the inconvenience. Be sure to give yourself a link back and return the favor to them by linking to their page from yours. Also note, if they have a Google verified address in Pearl and you are wanting to rank for a local Pearl service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social properties like Instagram, G+, Pinterest, and Reddit you have the ability to link out to your property from the user profile. You can also create links from a post within these platforms. Lots of ways to link, just need to get creative.
• Citations – Citations are a fantastic way to produce a referral link. Setting up business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only have a local presence in Pearl, Mississippi on those profiles but to also backlink to your web page from that property.
• User Comments – I have experienced personal success finding articles on the web that were topical to our page and leaving a comment on them with a backlink to our webpage. Don’t be a spammer, find an topical article, leave a comment and engage the community, and leave a URL in your comment that refers back to your page. That is a backlink.
Tools For Off Page SEO
There are other options to the Webmaster tools that Google provides, there are many other tools that assist you with monitoring traffic, authority links, backlinks, rankings, and other analytics. Keeping an eye on the healthy condition of your site and keeping a authoritative backlink profile is absolutely necessary for ranking your site. Here are a few of the interfaces and some basic info on how they can help you with your off page SEO.
• Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to research referral links, find link building opportunities, locate negative back links, check on a sites domain authority, and page authority. Moz developed other useful tools that are must haves for optimization. Check out MOZ local (metrics exclusive to Pearl and the surrounding neighborhoods) and their arsenal of free to use SEO optimization software interfaces for you SEO’s that are just getting established.
Domain Authority and PA are important metrics in the SEO world. Use this software to check the health on your website.
• SEM Rush – (https://www.semrush.com/)- This is a great tool for managing your websites SEO. For folks overseeing an SEO business, this subscription also allows you to orchestrate and keep track of sudden changes with a clients online property. Many of the services offered through this dashboard are position tracking, website audits, social tracking, profile monitoring, outbound link audits, lead generation management, keyword rank analytics, domain analytics, and much more.
Tracking keywords and referral traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very efficient piece of software that gives you the opportunity to manage the health of your web site. Most of the features available on Ahrefs are a lot like those available on SEM Rush, but there are very specialized tools that have made Ahrefs a must get subscription for any SEO. Ahrefs includes a site explorer, content crawler, keyword explorer, batch overviews, link explorer, and lots more.
The link profile explorer is a great tool used for discovering links pointing to your website. This is helpful for locating good and bad back links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software tool that is primarily used to follow the movement of unique key words and URL strings. A tool such as this is needed to gauge progress and/or spot a dip in rankings. For businesses looking to monitor the SEO for their clients, PRT is a pretty affordable industry option.
Ranking metrics indicate keyword position fluxuation in the SERPS. The red values indicate a dip in keyword rankings while the green values seen represent a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is great for locating key phrases that you want rank your site for. You can choose specific location identification settings to locate keyword search volume in a specific city and state like Pearl, Mississippi. These key words that you find and begin to target will be the same keywords that you analyze in PRT. Another helpful feature is the search volume info, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
finding locally searched phrases is valuable for anyone trying to rank in Mississippi.
Pearl Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.