Facebook Marketing For Businesses in San Diego
Advertising with social media through Facebook presents a huge chance for local companies in San Diego to connect with all the local community, drive brand awareness, promote products, offer services, run social networking competitions, engage existing customers, manage Facebook reviews, and much more. The statistics featured below emphasize some applicable Facebook facts that can ultimately enable you to browse the platform better, and give you insight to the value of Facebook for promotion. Based on SEC filing, for the first time, Facebook’s U.S. ad sales will be bigger than the biggest traditional media businesses trailing only behind Google.
Facebook Marketing Stats – Referenced From E Marketer
• Worldwide, there are over 1.86 billion monthly active Facebook users (Facebook MAUs) which is a 17 percent increase year over year.
• There are 1.15 billion mobile day-to-day active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.
• 1.23 billion people log onto Facebook daily active users (Facebook DAU) for September 2016, which signifies a 18% increase year over year
• There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year
• On average, the Like and Share Buttons are viewed across almost 10 million websites daily.
• In Europe, over 307 million folks are on Facebook.
• Age 25 to 34, at 29.7% of users, is the most common age demographic.
• Five new profiles are created every second.
• Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).
• Greatest traffic happens mid-week between 1 to 3 pm.
• On Thursdays and Fridays, engagement is 18% higher.
• There are 83 million fake profiles.
• Photo uploads complete 300 million per day.
• Average time spent per Facebook visit is 20 minutes.
• Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 pictures are uploaded.
• 4.75 billion pieces of content shared daily as of May 2013.
• 50% of 18-24 year olds go on Facebook when they wake up.
• One in five page views in America occurs on Facebook – many of those happening right here in San Diego California.
• 42% of marketers report that Facebook is essential or important to their business.
• 16 Million local company pages have been created as of May 2013.
It’s very difficult to dismiss these figures, Facebook is a major factor in online marketing and companies that aren’t taking advantage of it’ll continue to slip supporting the competition. Identifying target demographics has been made into an easy process through profile recognition. If your target group is 25 year old males in San Diego, CA you can specify this standards within the Facebook advertising contractor. In addition there is this a characteristic within Facebook that many people are unaware of, it’s called the Facebook Tracking Pixel.
Retargeting Customers in San Diego With Facebook Tracking Pixels
The Facebook Tracking Pixel is a tool that may be properly used to monitor conversion and customer interaction to create targeted ad campaigns that increase conversion rates. It’s a code based marketing tool that’s written in JavaScript that one may enhance your web site to track user interaction and click through rate. This is an effective process to monitor referral traffic from Facebook and retarget those users in San Diego with custom ads. This gives companies the opportunity to organize users into custom groups based on who’s clicking what. This enables a company to serve various types of advertisements that target particular groups of people they track from their site.
Contact Modern Influence today to find out more about running targeted Facebook marketing campaigns in San Diego.
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