Facebook Marketing For Businesses in Savannah
Advertising with social media through Facebook presents a huge chance for local companies in Savannah to connect with the local community, drive brand awareness, market products, offer services, run social networking competitions, engage existing clients, handle Facebook reviews, and much more. The statistics featured below emphasize some important Facebook facts that could ultimately enable you to navigate the platform better, and give you insight to the value of Facebook for marketing. According to SEC filing, for the first time, Facebook’s U.S. ad revenue will be bigger than the biggest traditional media companies trailing just behind Google.
Facebook Marketing Stats – Referenced From E Marketer
• Worldwide, there are over 1.86 billion monthly active Facebook users (Facebook MAUs) which is a 17 percent increase year over year.
• There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year.
• 1.23 billion people log onto Facebook daily active users (Facebook DAU) for September 2016, which signifies a 18% increase year over year
• There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year
• On average, the Like and Share Buttons are seen across nearly 10 million sites daily.
• In Europe, over 307 million people are on Facebook.
• Age 25 to 34, at 29.7% of users, is the most common age demographic.
• Five new profiles are created every second.
• Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males).
• Highest traffic happens midweek between 1 to 3 pm.
• On Thursdays and Fridays, involvement is 18% higher.
• There are 83 million fake profiles.
• Picture uploads absolute 300 million per day.
• Average time spent per Facebook visit is 20 minutes.
• Every 60 seconds on Facebook: 510,000 opinions are posted, 293,000 statuses are updated, and 136,000 pictures are uploaded.
• 4.75 billion pieces of content shared daily as of May 2013.
• 50% of 18-24 year olds go on Facebook when they wake up.
• One in five page views in the USA happens on Facebook – many of those happening right here in Savannah Georgia.
• 42% of marketers report that Facebook is critical or significant to their business.
• 16 Million local company pages have been created as of May 2013.
It’s very hard to discount these numbers, Facebook is a major variable in online marketing and businesses which are not taking advantage of it is going to continue to fall behind the competition. Identifying target demographics has been made into a simple procedure through profile recognition. If your target group is 25 year old men in Savannah, GA you can define this standards within the Facebook advertising builder. In addition there’s this a feature within Facebook that many folks are unaware of, it’s called the Facebook Tracking Pixel.
Retargeting Customers in Savannah With Facebook Tracking Pixels
The Facebook Tracking Pixel is a tool which can be properly used to track conversion and customer interaction to create targeted ad campaigns that increase conversion speeds. It’s a code based promotion tool that’s written in JavaScript that one can add to your website to monitor user interaction and click through rate. This really is an effective approach to monitor referral traffic from Facebook and retarget those users in Savannah with custom advertisements. This gives businesses the chance to organize users into custom groups based on who’s clicking what. This allows a business to serve various kinds of advertisements that target particular groups of folks they track from their website.
Contact Modern Influence now to learn more about running targeted Facebook marketing campaigns in Savannah.
The likes you are getting on your social media are great, but are they adding to the bottom line of your company? Our team makes it a point to go beyond your current reach so that you are constantly getting new clients from social media.
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