2Social Contesting Engages
Contests and sweepstakes have been around forever, but social contesting for business hasrecently taken off and offers Westwego businesses a cost effectivestrategy to engage and build brand awareness. Competitions aren’t the end all of societal advertising campaigns, but they due offer a secondaryway of getting users online involved with what you’re doing.
Social Contesting Engages
It doesn’t matter should you have 10 or 10k likes, contesting creates activeanswers from users and has proven to increase page enjoys for companies. Therehave been cases where clients have gone from 0 to 1,000 likes in a matter of days after running acompetition. Of course this is not the single advantage that comes fromsocial contesting and Facebook isn’t the only platform to run it on either. Aside fromthe online metrics and responses received, societal contesting alsogenerates offline brand recognition and societalparticipation.
People like winning things, especially if it doesn’t cost themmoney. Nevertheless, there is something they are able topay you with that’s valuable to you but doesn’t cost them much more then their time. Bycreating a contest “entry form” you can extract data from an end user that will enable you to run case studies in yourcrowd. This shouldn’t be an annoying process to sign up, but take advantage of theopportunity to learn more about the people who are interested in your goodsor services (i.e., how they found out about your promotion, what they enjoy about your products, etc. and if they may befrom Westwego). These entry forms can offer a ton of value, so you are required to ensure you take time to extract the data and see whatpeople are saying. You can take advantage of this info to navigate other socialmarketing efforts, or to enhance your next social competition.
Drive Referral Traffic From Contesting
If you are in possession of a worthy contest in positionthat supports your followers to share on their social profiles, this is often a hugetraffic funnel for your company. The aptitude share everything viasocial media may give your business a bump in traffic. Contestants today can shareeverything with their family and friends, this alone can help amplify your advertising messagein a way which was not previously accessible.
If there’s a voting component assembled into your strategy, players willnormally share through their social profiles, reaching out to friends and family to support their entry. Like other advertising tools, contestscan be hugely effective when used as part of acomplete social media strategy. Any brick and mortar business, along with online businesses, can benefit considerably from contests.
Before you start a contest, however, make sure to get familiar with Louisiana regulations. Every state has its owncontest laws — and some can be catchy — thus do some research to ensure that your promotion is legal.
Contact Modern Influence now to find out more about running contests through social media in Westwego.