2Social Contesting Engages
Contests and sweepstakes have been around forever, but social contesting for business haslately taken off and offers Wheeling village businesses a economicalmethod to participate and build brand awareness. Contests are not the end all of social advertising campaigns, but they due offer a secondaryapproach to getting users online involved with what you’re doing.
Social Contesting Engages
It doesn’t matter in the event that you have 10 or 10k enjoys, contesting creates activeresponses from users and has proven to boost page enjoys for companies. Therehave been instances where customers have gone from 0 to 1,000 likes in a matter of days after running acompetition. Of course this isn’t the only benefit that comes fromsocietal contesting and Facebook isn’t the only platform to run it on either. Aside fromthe online metrics and feedback received, societal contesting additionallygenerates offline brand recognition and socialengagement.
Individuals like winning things, particularly if it doesn’t cost themmoney. However, there is something they canpay you with that’s precious to you but doesn’t cost them much more then their time. Bydeveloping a competition “entry form” you can extract information from an end user which will permit you to run case studies in youraudience. This shouldn’t be an annoying process to sign up, but take advantage of thechance to learn more about the people which are interested in your goodsor services (i.e., how they found out about your promotion, what they enjoy about your products, etc. and if they may befrom Wheeling village). These entry forms can provide a ton of value, and therefore you should make sure you take time to extract the data and see whatpeople are saying. You can take advantage of this info to browse other socialmarketing efforts, or to enhance your next social competition.
Drive Referral Traffic From Contesting
If you have a worthy competition in positionthat encourages your followers to share on their social profiles, this can be a hugetraffic funnel for your company. The capacity to share everything viasocial media may provide your company a bulge in traffic. Contestants now can shareeverything with their family and friends, this alone can help amplify your advertising messagein a sense that was not previously available.
If there is a voting component built into your strategy, participants willtypically share through their social profiles, reaching out to family and friends to support their entry. Like other advertising tools, contestsmight be exceedingly effective when used as element of acomplete social media strategy. Any brick and mortar business, as well as online businesses, can benefit significantly from competitions.
Before you begin a competition, however, be sure to get familiar with Illinois regulations. Every state has its owncompetition laws — and some can be tricky — so do a little research to make sure that your promotion is legal.
Contact Modern Influence today to find out more about running contests through social media in Wheeling village.