2Social Contesting Engages
Contests and sweepstakes have been around forever, but societal contesting for business hasrecently taken off and offers White Oak companies a economicalway to participate and build brand awareness. Contests aren’t the end all of societal marketing campaigns, but they due offer a secondaryapproach to getting users online involved with what you’re doing.
Social Contesting Engages
It doesn’t matter if you have 10 or 10k likes, contesting creates activeanswers from users and has proven to increase page likes for businesses. Therehave been instances where customers have gone from 0 to 1,000 likes in a matter of days after running acontest. Of course this isn’t the sole advantage that comes fromsocial contesting and Facebook isn’t the only platform to run it on either. Apart fromthe internet metrics and responses received, societal contesting alsocreates offline brand awareness and socialengagement.
People like winning things, particularly when it doesn’t cost themmoney. Nevertheless, there is something they are able topay you with that is precious to you but doesn’t cost them much more then their time. Bycreating a competition “entry form” you can extract information from an end user that will enable you to run case studies in youraudience. This shouldn’t be an annoying procedure to sign up, but take advantage of theopportunity to find out more about the folks that are interested in your productsor services (i.e., how they found out about your promotion, what they enjoy about your products, etc. and if they may befrom White Oak). These entry forms can offer a ton of value, and therefore you have to ensure you take time to extract the info and see whatpeople are saying. You can take advantage of this info to browse other socialmarketing efforts, or to boost your next social competition.
Drive Referral Traffic From Contesting
For those who have a worthy competition in positionthat supports your followers to share on their social profiles, this is a largetraffic funnel for your company. The aptitude share everything viasocial media can provide your company a lump in traffic. Contestants now can shareeverything with their friends and family, this alone can help amplify your advertising messagein a sense which wasn’t formerly available.
When there is a voting part assembled into your strategy, participants willusually share through their social profiles, reaching out to friends and family to support their entry. Like other marketing tools, contestscould be exceedingly effective when used as element of acomprehensive social media strategy. Any brick and mortar business, in addition to online businesses, can benefit greatly from contests.
Prior to starting a competition, however, be sure to familiarize yourself with Texas regulations. Each state has its owncompetition laws — and some can be tricky — thus do a little research to make sure that your promotion is legal.
Contact Modern Influence today to find out more about running contests through social media in White Oak.