2Social Contesting Engages
Contests and sweepstakes have been around forever, but social contesting for company hasrecently taken off and offers Whitewater companies a cost effectiveapproach to participate and build brand recognition. Contests are not the end all of social marketing efforts, but they due offer a secondaryway of getting users online involved with what you’re doing.
Social Contesting Engages
It doesn’t matter if you have 10 or 10k likes, contesting creates activeanswers from users and has proven to increase page enjoys for companies. Therehave been cases where clients have gone from 0 to 1,000 likes in a matter of days after running acompetition. Of course this is not the sole benefit that comes fromsocietal contesting and Facebook isn’t the sole platform to run it on either. Besidesthe internet metrics and comments received, societal contesting additionallygenerates offline brand consciousness and socialparticipation.
Individuals like winning things, particularly if it doesn’t cost themmoney. However, there is something they canpay you with that is valuable to you but doesn’t cost them considerably more then their time. Bydeveloping a contest “entry form” you can extract information from an end user that will let you run case studies on yourcrowd. This shouldn’t be an annoying procedure to sign up, but take advantage of thischance to find out more about the people who are interested in your goodsor services (i.e., how they found out about your promotion, what they enjoy about your products, etc. and if they may befrom Whitewater). These entry forms can offer a ton of value, so you should ensure you take the time to extract the info and see whatindividuals are saying. You may take advantage of this info to navigate other socialmarketing campaigns, or to boost your next social contest.
Drive Referral Traffic From Contesting
For those who are in possession of a worthy competition in positionthat encourages your followers to share on their social profiles, this is often a hugetraffic funnel for your company. The capability to share everything viasocial media may give your business a bump in traffic. Contestants now can shareeverything with their family and friends, this alone can help amplify your advertising messagein a sense which was not formerly available.
When there’s a voting component built into your strategy, players willnormally share through their social profiles, reaching out to friends and family to support their entry. Like other marketing tools, contestsmight be hugely effective when used as part of acomplete social media strategy. Any brick and mortar business, as well as online businesses, can benefit greatly from competitions.
Before you start a contest, though, make sure to familiarize yourself with Wisconsin regulations. Every state has its very owncontest laws — and some can be catchy — thus do some research to make sure your promotion is lawful.
Contact Modern Influence now to find out more about running contests through social media in Whitewater.