2Social Contesting Engages
Contests and sweepstakes have been around forever, but social contesting for company hasrecently taken off and offers Wichita companies a cost effectiveway to engage and build brand awareness. Competitions are not the end all of societal marketing campaigns, but they due offer a secondarymethod of getting users online involved with what you’re doing.
Social Contesting Engages
It doesn’t matter in case you have 10 or 10k likes, contesting creates activeanswers from users and has proven to improve page likes for companies. Therehave been cases where clients have gone from 0 to 1,000 likes in a matter of days after running acompetition. Of course this is not the only advantage that comes fromsocietal contesting and Facebook isn’t the sole platform to run it on either. Apart fromthe internet metrics and feedback received, societal contesting alsocreates offline brand awareness and socialparticipation.
Individuals like winning things, especially if it doesn’t cost themcash. Nonetheless, there’s something they canpay you with that is valuable to you but doesn’t cost them much more then their time. Bycreating a contest “entry form” you can extract info from an end user that will permit you to run case studies in youraudience. This shouldn’t be an annoying process to sign up, but take advantage of thechance to find out more about the people who are interested in your goodsor services (i.e., how they found out about your promotion, what they enjoy about your products, etc. and if they may befrom Wichita). These entry forms can provide a ton of value, so you have to ensure you take time to extract the information and see whatindividuals are saying. You can use this information to browse other socialmarketing campaigns, or to enhance your next social contest.
Drive Referral Traffic From Contesting
For those who are in possession of a worthy contest in placethat encourages your followers to share on their social profiles, this could be a hugetraffic funnel for your company. The ability to share everything viasocial media may give your company a bulge in traffic. Contestants today can shareeverything with their family and friends, this alone can help amplify your marketing messagein ways which was not previously accessible.
When there is a voting component assembled into your strategy, participants willgenerally share through their social profiles, reaching out to family and friends to support their entry. Like other promotion tools, contestsmight be extremely effective when used as element of acomprehensive social media strategy. Any brick and mortar business, as well as online businesses, can benefit greatly from competitions.
Before you begin a contest, though, make sure to get familiar with Kansas regulations. Every state has its very owncompetition laws — and some can be catchy — thus do a little research to make sure that your promotion is lawful.
Contact Modern Influence now to find out more about running contests through social media in Wichita.