2Social Contesting Engages
Contests and sweepstakes have been around forever, but societal contesting for business hasrecently taken off and offers Winchester businesses a cost effectivestrategy to participate and build brand recognition. Contests are not the end all of social marketing efforts, but they due offer a secondaryway of getting users online involved with what you’re doing.
Social Contesting Engages
It doesn’t matter if you have 10 or 10k enjoys, contesting generates activeanswers from users and has proven to improve page likes for businesses. Therehave been cases where customers have gone from 0 to 1,000 likes in a matter of days after running acontest. Of course this is not the only benefit that comes fromsocial contesting and Facebook isn’t the sole platform to run it on either. Apart fromthe internet metrics and comments received, societal contesting additionallycreates offline brand consciousness and socialparticipation.
Folks like winning things, especially if it doesn’t cost themmoney. However, there’s something they canpay you with that’s precious to you but doesn’t cost them much more then their time. Bydeveloping a contest “entry form” you can extract info from an end user which will allow you to run case studies on youraudience. This shouldn’t be an annoying process to sign up, but take advantage of theopportunity to learn more about the people who are interested in your goodsor services (i.e., how they found out about your promotion, what they like about your products, etc. and if they may befrom Winchester). These entry forms can provide a ton of value, so you are required to ensure you take time to extract the data and see whatindividuals are saying. You may take advantage of this info to navigate other socialmarketing efforts, or to boost your next social competition.
Drive Referral Traffic From Contesting
When you have a worthy competition in positionthat encourages your followers to share on their social profiles, this is a largetraffic funnel for your company. The aptitude share everything viasocial media can provide your business a bump in traffic. Contestants now can shareeverything with their family and friends, this alone can help amplify your advertising messagein a sense which wasn’t previously available.
If there’s a voting component built into your strategy, players willnormally share through their social profiles, reaching out to family and friends to support their entry. Like other promotion tools, competitionscould be extremely powerful when used as element of acomprehensive social media strategy. Any brick and mortar business, as well as online businesses, can benefit considerably from contests.
Before you start a competition, however, make sure to get familiar with Virginia regulations. Every state has its owncompetition laws — and some can be tricky — so do a little research to ensure that your promotion is legal.
Contact Modern Influence today to find out more about running contests through social media in Winchester.