Pay Per Click
Lead-Generating Search Engine Marketing (SEM) Services
Boost your search engine rankings and watch as traffic pours in.
Your Business Needs Search Engine Marketing (SEM)
SEM is a catch-all term for marketing strategies that place ads alongside search engine results. Pay-Per-Click is one example of search engine marketing (SEM). SEM is an investment that your business can’t afford to neglect. It’s the perfect strategy to help your customers find you online when they search for your product or service types.
Small business owners, like you, face at least one of the three common SEM issues at some point. Which one applies to you or your business?
- You neglect search engine marketing altogether. This means you’re missing out on hundreds of leads per day.
- You have tried SEM, but it has been costly or hasn’t yielded the results you wanted. So, you’re not sure what to do now.
- SEM requires a lot of manual maintenance and constant focus on ad performance. So, you spend more time on marketing than you do making money.
The right SEM partner can put an end to any search engine marketing troubles you face. A great SEM partner creates results-driven, cost-effective SEM campaigns that save you time. If you choose the right SEM partner, you can spend more time perfecting your products and services and less time improving your ads.
Benefits of Effective Search Engine Marketing Strategies
Increased Visibility In Search Engines
With an SEM strategy, you can expect to improve your ranking in search engine results. This will increase the number of people who find your business when they search for a product or service within your niche.
Competitive Advantage
Potential customers won’t need to browse through pages of search results to find what they're looking for. Your site will be right there on the first page of the search results. This will give you an advantage over competitors who are not using SEM strategies to their fullest extent and competitors who are relying on organic traffic.
Higher Conversion Rate
Even if a user visits your website, she may not become a paying customer. Search engine marketing can fix this and improve conversion rates. This is because SEM targets users who are most likely to buy. In other words, you will target customers who are already searching for products like yours.
Small Budget Friendly
Unlike other marketing strategies, SEM can be cost-effective if it is done properly. In fact, you can set a daily budget limit. You and your partner can decide together what an appropriate limit is. The goal should be to earn as much as you are spending.
You Need An SEM Expert That Will Boost Your Traffic
The marketing partner you choose should be an expert in search engine marketing. The best SEM experts can create an effective strategy that combines SEO and SEM tactics to draw more targeted traffic to your site. Their goal should be to increase sales and drive revenue growth.
Your chosen SEM partner should have the following qualities:
Eager To Personalize Strategies
When it comes to SEM, there is no such thing as a one-size-fits-all solution. A good partner will take the time to learn about your business and help you decide on a strategy that will achieve your goals. Avoid those who promise quick results without knowing your business or your target market.
Experience
Ideally, you want to work with a company that has experience helping businesses like yours achieve their goals. If you’re running an SEM campaign for the first time and are unsure about how to approach it, you might consider working with a more established agency. They should be able to take care of the campaigns for you and teach you more about SEM along the way!
Transparent Communication
Look for partners who are upfront about everything they do, including costs, results, and strategy. Your partner should be able to provide honest, detailed reports on what’s working and what needs improvement.
Interested In Conducting In-Depth Research To Get It Right
Your partner needs to spend some time researching your business, competitors, and customers. Their research should include an overview of the market, who is buying, and how they buy. It should also review how your target audience is searching online. For example, are users looking up terms like "cheap" or "affordable"? Are they searching by size, color, or product feature? How would they expect a product to be described in a search engine listing? What questions might they have? Finding the answers to these questions will help you craft a winning SEM strategy with your partner.
Partnering with FYLO is as simple as 1,2,3!
3 Easy Steps To Freeing Your Business Online
1
Free Site Analysis and Rankings Evaluation
This is the getting to know you stage and it benefits both of us. You get your first view of how our technical expertise benefits market research and optimization.
We get to learn what’s working and isn’t working in your marketing, so we can deliver a detailed digital marketing plan to help increase the quality and quantity of your web traffic
2
Finalize Pricing
At other agencies, you have to talk to an account executive before you even get a hint of the cost of their service. At FYLO, our pricing options aren’t a secret. You can scroll below now and see how much you need to budget for your customized marketing plan.
After the evaluation of your marketing needs, we further define your cost so that we can make sure you are within budget and putting every dollar to great use.
3
Project Onboarding
After you agree that FYLO is your ideal partner in your search to generate more leads & more revenue, and a solid strategy is in place: It’s time to get to work! We gain access to the important systems in your business including site access, hosting, domains, and other necessary channels in order for us to be a truly invested partner in seeing your business experience organic growth.
Leave Your SEM in Good Paws (Hands!)
Managing search engine marketing campaigns yourself is hard work, costly, and time-consuming. Don’t waste hours producing ads that don’t yield the results you want. Outsource your search engine marketing efforts and reap the benefits as you do what you love: managing your business.
FYLO is committed to helping you increase website traffic and sales. We are search engine marketing experts with years of experience. We are certain you will love our full-service approach. Your SEM campaigns will have our undivided attention, allowing you to put your worries to rest.
