Off Page Optimization
Off site SEO refers to other web sites and the inbound links coming from those sites. These links are called backlinks. The referring property can be another blog or business, a social property like Instagram, a citation, or blog comment linking back to your page. There are many other ways of receiving authority backlinks, but these are common and are typically simple to obtain.
• Link Outreach – Most likely you have done business with a company that has a website, or you have friends or networking connections that have a business site. Simply reach out to any of these associates in Charlotte and ask them to feature an article about you or your business on it. My suggestion is that you produce it to save them the inconvenience. Be sure to include a link back and return the favor to them by linking to their website from your web page. Also note, if they have a Google verified address in Charlotte and you are wanting to rank for a local Charlotte service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social foundations like Facebook, Twitter, Youtube, and Flickr you have an opportunity to link out to your web page from the user profile. You can also create links from a post within these platforms. Lots of ways to send links, just need to get creative.
• Citations – Citations are a legitimate way to produce a link. Building business profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only build a local presence in Charlotte, Michigan on those profiles but to also link back to your web page from that profile.
• Comments – I have had personal success searching for sites on the internet that were topical to our site and commenting on them with a link back to my site. Without being a spammer, find an relevant article, leave a comment and engage the community, then leave a link in your comment that points back to your page. That is a comment link.
Tools For Off Page SEO
In addition to the Webmaster tools that Google makes available, there are other tools that assist you with monitoring internet traffic, referral traffic, backlinks, page rankings, and other analytic tools. Maintaining the health of your web page and keeping a authoritative backlink profile is essential for ranking your property. Here are some of those software interfaces and some information on how they could assist you with your off page SEO.
• MOZ Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to view inbound links, find link building opportunities, discover unwanted backlinks, check on a sites domain authority, and page authority. MOZ developed other tools that are must haves for agencies. Take a look at MOZ local (metrics specific to Charlotte and the surrounding cities) and their plethora of free to use optimization optimization software interfaces for you SEO’s that are just getting your feet wet.
DA and Page Authority are very important metrics in SEO. Use this site to monitor the health on your web site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for maintaining your websites SEO. For individuals running an SEO organization, this subscription allows you to monitor and track sudden changes with a clients online profile. Some of the services provided through this dashboard are position tracking, web site audits, social management, brand monitoring, link audits, lead generation management, keyword analytics, domain analytics, and lots more.
Tracking keyword positions and referral traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very efficient tool that gives you the opportunity to manage the condition of your web site. Many of the tools made available on Ahrefs are very similar to those found on SEM Rush, but there are some unique tools that have made Ahrefs a must get tool for anyone optimizing sites. Ahrefs has a website explorer, content explorer, keyword explorer, batch overviews, referral link explorer, and much more.
The link profile explorer is a great tool we use for identifying inbound links referring to your web site. This is helpful for locating good and bad backlinks.
• PRT – (https://proranktracker.com/) – PRT is a subscription based SEO software dashboard that is primarily used to track the rankings of unique keywords and URL strings. Software such as this is needed to gauge movement and/or identify a dip in rankings. For businesses looking to monitor the SEO for clients, PRT is a pretty affordable option.
Ranking metrics refer to keyword position fluxuation in the SERPS. The red values seen indicate a drop in rankings while the green values seen show a spike in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is great for identifying key phrases that you want to rank your property for. You can customize geo specific location identification settings to uncover search volume in a specified city and state like Charlotte, Michigan. These keywords that you identify and begin to target will be the same group of keywords that you monitor in PRT. Another useful tool is the search volume chart, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search volume.
Identifying locally searched key terms is beneficial to anyone trying to rank in Michigan.
Charlotte Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.