Pay Per Click
Display Ads Your Target Audience Can't Ignore
Reach Your Customers Wherever They Are on the Interwebs.
No More Ads That Blend Into The Background
- Does it feel like your bigger competitors are stealing the attention while your ads go unnoticed?
- Do you feel like typical pay-per-click ads don’t fit your budget?
- Do users visit your site and then leave without becoming buyers?
If you answered yes to any of those questions, it may be time to start focusing on display ads. The truth is there are thousands of ads competing for your target customer’s attention every day. It can make you feel like your ads are drowning in a sea of similar adverts. With so much noise, it’s more important than ever to make an impression on the right audience, right away.
Well-placed, well-designed display ads can cut through the noise. The right marketing and the right marketing partner can create cost-effective ads that stand out. Ads that appear in places target customers will be sure to see them.
Make a Statement with Display Ads
Beautiful display ads that appear on the right websites shout to your target audience, “My business is right here!” Good display ads catch the user’s attention even if he’s on the go or working online. People may believe that display ads are a thing of the past due to ad blindness: when users see so many ads they become numb to them. But display ads can increase your reach. They are so visible, meaning hundreds of users will see your ad.
Here are some more great aspects of display ads:
Retargeted and Relevant
Display ads are relevant to customers because they are based on your target customer's keyword search history. Display ads are also used to retarget the users that have shown an interest in your product or services. This can mean more conversions for your small business.
Cheaper Than Other Types of Ads
With the right targeting and placement, your display ads will reach people who are likely to be interested in what you're offering. You can get a higher click-through-rate (CTR) which means you'll be paying much less per click!
A/B testing
Running display ads allows you to split test. A split test is when you show two versions of your ad and compare their performance. If one version of your ad outperforms the other, then you know that it will be more effective for you in the future. Split testing can help you get better results and increase conversions.
Raise Brand Awareness
Display ads are shown to users based on their browsing history, location, and other demographics. This means that display ads can be a great way to reach your target audience with relevant messaging, even if they aren’t searching for you. After seeing your display ads everywhere, they’ll get more familiar with your brand, which can result in brand loyalty.
What Kind of Partner Do You Need to Manage Your Display Ads?
Searching for a display ads expert that can help you achieve your digital marketing goals can be difficult. To help you, we’ve created a list of qualities a good display ad expert should have. The partner you choose to manage your display ads should have:
Experience and an Extensive Portfolio
The first thing you should do is find out how much experience your potential partner has. There are a lot of people who claim to be display advertising experts but have no real-world experience. While there are some good training courses available, you can’t beat experience. It’s better to pay a little more for an expert than it is to risk losing money. Ask them about their past projects and what kind of results they achieved for their clients. Ask to see their past work to get a feel for what they can do for you.
Graphic Design Skills
A good display ads expert will be able to create engaging, unique graphics. Remember that the visuals you use in ad campaigns will be representing your business and in some cases doing the selling for you. Your ads must look visually appealing or no one will click or be interested in your brand.
Know-How
The display ads expert partner you choose should have the knowledge and tools to find the right people who are interested in what you offer. They should know how to target and retarget ads to those most likely to buy by using data to determine buyer intent. They should also retarget your website visitors so they are eager to return to your site and buy from you.
Patience and Perseverance
Find a partner who's willing to test different ad combinations until they find a winner. There are many factors that go into a successful campaign. A good display ads expert is willing to try different things until they can find the winning combination.
Partnering with FYLO is as simple as 1,2,3!
3 Easy Steps To Freeing Your Business Online
1
Free Site Analysis and Rankings Evaluation
This is the getting to know you stage and it benefits both of us. You get your first view of how our technical expertise benefits market research and optimization.
We get to learn what’s working and isn’t working in your marketing, so we can deliver a detailed digital marketing plan to help increase the quality and quantity of your web traffic
2
Finalize Pricing
At other agencies, you have to talk to an account executive before you even get a hint of the cost of their service. At FYLO, our pricing options aren’t a secret. You can scroll below now and see how much you need to budget for your customized marketing plan.
After the evaluation of your marketing needs, we further define your cost so that we can make sure you are within budget and putting every dollar to great use.
3
Project Onboarding
After you agree that FYLO is your ideal partner in your search to generate more leads & more revenue, and a solid strategy is in place: It’s time to get to work! We gain access to the important systems in your business including site access, hosting, domains, and other necessary channels in order for us to be a truly invested partner in seeing your business experience organic growth.
FYLO is Ready to Manage Your Display Ads
FYLO is the perfect display advertising partner for your small business! Whether you have a small campaign or need extensive support, we’ve got your back as your loyal companion. We take care of all the details for you – design, ad placement, split testing, customer research, and more – so you don't have to worry about your ads. With our expertise and experience, FYLO can supercharge your display ad campaigns so that you get the best possible results.
