Off Site Optimization
Off site optimization refers to other web sites and the referral links coming from those properties. Those links are called backlinks. The referring site can be another blog or company site, a social property like Instagram, a citation, or blog comment linking back to your site. There are many other means of getting referral links, but these are common methods and usually easy to get.
• Link Outreach – You have probablyI’m sure you have done business with a company that has a website, or you have an acquaintance or networking connections that have sites. Take the time to reach out to one of these people in Charlotte and ask them to feature an article about you or your products on it. My recommendation is that you create it to save them the hassle. Be sure to give yourself a page and return the favor to them by linking to their site from yours. Also note, if they have a Google verified address in Charlotte and you are wanting to rank for a local Charlotte service term, that will be a positive geo relevance factor.
• Social – By setting up social properties like Instagram, G+, Youtube, and Flickr you have an opportunity to send no follow links to your website from the account profile. You can also link out from a post within these platforms. Lots of ways to create links, just need to get creative.
• Citations – Citations are a fantastic way to create a link. Building business profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only create a local presence in Charlotte, North Carolina on those profiles but to also link back to your page from that profile.
• User Comments – We have had personal success locating articles on the web that were topical to our site and leaving a comment on them with a backlink to our webpage. Do not be a spammer, locate an interesting article, leave a comment and engage the online community, then leave a URL in your comment that links back to your web page. That is a comment link.
Tools For Off Page SEO
There are other options to the tools that Google provides, there are other dashboards that assist you with monitoring traffic, referral traffic, referral links, page rankings, and other analytics. Monitoring the health of your web property and maintaining a authoritative link profile is a must for ranking. Here are a few of the interfaces and some basic information on how they can help you with your off page optimization.
• Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to inspect referral links, discover link outreach opportunities, locate suspicious backlinks, check a web sites domain authority, and page authority. MOZ provides other useful tools that are irreplaceable for optimization. Check out Moz local (metrics exclusive to Charlotte and the surrounding cities) and the plethora of free to use SEO tools for you SEO’s that are just getting off the ground.
Domain Authority and Page Authority are very important metrics in the SEO world. You can use this software to check the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for managing your web sites optimization. For those of you overseeing an SEO agency, this software allows you to orchestrate and track any changes with a businesses online profile. Some of the service software offered through this interface are keyword position tracking, site audits, social tracking, profile monitoring, backlink audits, lead generation management, keyword analytics, domain health, and more.
Tracking keyword rankings and site traffic are super important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very efficient piece of software that gives you the opportunity to manage the condition of your web site. The tools available on Ahrefs are similar to those found on SEM Rush, but there are very specialized tools that have made Ahrefs a must have resource for any SEO agency. Ahrefs includes a site explorer, content explorer, keyword explorer, batch overviews, referral link explorer, and more.
The referral link profile explorer is an awesome tool used for locating inbound links pointing to your site. This is helpful for identifying good and bad backlinks.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is a subscription based SEO software tool that is primarily used to track the movement of specific keywords and URL strings. A tool such as this is needed to monitor movement and/or recognize a drop in rankings. For agencies looking to manage the SEO for their clients, PRT is a pretty affordable option in the industry.
Ranking details refer to position fluxuation in the SERPS. The red values represent a dip in rankings while the green values displayed indicate a jump in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for finding keywords that you want to rank your page for. You can configure geo specific location settings to uncover search volume in a specific city and state like Charlotte, North Carolina. These key phrases that you locate and begin targeting will be the same group of keywords that you follow in Pro Rank Tracker. Another helpful feature is the search chart, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search volume.
finding locally searched phrases is beneficial for anyone trying to rank in North Carolina.
Charlotte Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.