Chattanooga Off Page Optimization Services For Business Websites

Off Site Optimization

Off page optimization refers to other web properties and the inbound links coming from those sites. These links are called backlinks. The referring site can be another blog or company site, a social property like Youtube, a citation, or social comment linking back to your page. There are other ways of receiving referral links, but these are common and usually simple to get.

• Link Outreach – Most likely you have done business with a business that has a site, or you have friends or networking connections that have personal site. Simply reach out to one of these people in Chattanooga and ask them to feature an article about you or your services on it. My recommendation is that you produce it to save them the inconvenience. Be sure to include a ”dofollow” backlink” to your {site and return the favor to them by linking to their site from your web page. Also note, if they have a Google verified address in Chattanooga and you are wanting to rank for a local Chattanooga service term, that will be a positive geo relevance factor.

• Social – By setting up social profiles like Instagram, Twitter, Youtube, and Reddit you have an opportunity to link out to your property from the account profile. You can also send links out from a post within these platforms. Lots of ways to send links, just need to get creative.

• Citations – Citations are a great way to produce a referral link. Building profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the chance to not only create a local presence in Chattanooga, Tennessee on those platforms but to also send links back to your page from that property.

• Blog Comments – I have experienced personal success locating sites on the internet that were relevant to our page and commenting on them with a link back to my site. Do not be a spammer, find an interesting web page, comment and engage the community, then leave a backlink in your comment that points back to your page. That is a comment link.

Software Subscriptions For Off Page SEO

There are other options to the SEO tools that Google offers, there are many other dashboards that help you monitor site traffic, authority links, referral links, page rankings, and other analytics. Guarding the healthy condition of your web property and maintaining a clean backlink profile is essential for ranking. Here are a few of those subscriptions and some information on how they can assist you with your off page optimization.

• Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to inspect backlinks, discover link building opportunities, discover suspicious links, check on a websites domain authority, and page authority. Moz provides other useful tools that are must haves for optimization. Take a look at MOZ local (metrics specific to Chattanooga and the surrounding neighborhoods) and their arsenal of free to use SEO optimization software interfaces for those of you that are just getting established.

DA and PA are important metrics in the SEO world. You can use this site to check the health on your site.

• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for maintaining your sites optimization. For those of you running an SEO agency, this subscription also allows you to orchestrate and keep track of any changes with a clients online presence. Most of the tools offered in this dashboard are keyword position tracking, website audits, social media managment, profile monitoring, backlink audits, lead gen management, keyword analytics, domain analytics, and lots more.

Tracking keywords and traffic are very important features in SEM Rush.

• Ahrefs (https://ahrefs.com/) – A very efficient interface that allows you to monitor the health of your website. Most of the tools available on Ahrefs are similar to those available on SEM Rush, but there are many specialized tools that make Ahrefs a must have subscription for any SEO agency. Ahrefs has a site explorer, content explorer, keyword explorer, batch overviews, inbound link explorer, and much more.

The backlink profile explorer is a great tool used for identifying referral links pointing to your site. This is helpful for discovering good and bad backlinks.

• PRT – (https://proranktracker.com/) – PRT is an online based SEO software subscription that is primarily used to follow the rankings of unique keywords and URL strings. Software like this is needed to gauge progress and/or recognize a dip in the SERPS. For businesses looking to monitor SEO for clients, Pro Rank Tracker is a very affordable industry option.

Ranking stats refer to position fluxuation in the SERPS. The red values indicate a dip in keyword rankings while the green values represent a spike in keyword rankings.

• Keyword Tool – (http://keywordtool.io/) – This software tool is useful for identifying key phrases that you want to rank your page for. You can customize geo specific location identification settings to uncover keyword search volume in a specified city and state like Chattanooga, Tennessee. These key phrases that you find and begin targeting will be the same keywords that you follow in PRT. Another useful feature is the search volume chart, this shows how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.

finding locally searched phrases is valuable for anyone trying to rank in Tennessee.


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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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