Chico Off Page Optimization Services For Business Websites

Off Site Optimization

Off page optimization refers to other pages and the inbound links coming from them. These links are called backlinks. The referring page can be another blog or business website, a social property like Instagram, a citation, or social comment linking back to you. There are many other means of getting backlinks, but these are common methods and are typically easy to get.

• Link Outreach – Most likely you have done business with a company that has a site, or you have an acquaintance or networking partners that have a business site. Simply reach out to anyone of these people in Chico and ask them to feature an article about you or your company on there. My suggestion is that you produce it to save them the hassle. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by creating a link to their website from your property. Also note, if they have a Google verified address in Chico and you are wanting to rank for a local Chico service term, that will be a positive geo relevance factor.

• Social Platforms – By setting up social accounts like Instagram, G+, Pinterest, and Reddit you have an opportunity to send links to your property from the user profile. You can also link out from a post within these properties. Lots of ways to send links, just gotta get creative.

• Citations – Citations are a legitimate way to produce a referral link. Creating business profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the opportunity to not only create a local presence in Chico, California on those profiles but to also backlink to your website from that property.

• Blog Comments – We have had personal success searching for articles on the web that were relevant to our site and commenting on them with a backlink to our webpage. Do not be a spammer, locate an relevant article, leave a comment and engage with the community, then leave a URL in your comment that points back to your website. That my friends is a backlink.

Subscription Based Tools For Off Page SEO

In addition to the tools that Google makes available, there are plenty of other utilities that help you monitor internet traffic, referral traffic, backlinks, rankings, and many other analytics. Maintaining the health of your web page and maintaining a clean back link profile is absolutely necessary for ranking. Here are some of the software interfaces and some basic info on how they will help you with your off page SEO.

• MOZ Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to research referral links, find link outreach opportunities, locate suspicious backlinks, check on a web sites domain authority, and page authority. Moz also offers other tools that are must haves for SEO. Check out Moz local (metrics exclusive to Chico and the surrounding cities) and their plethora of free to use SEO dashboards for you SEO’s that are just getting established.

Domain Authority and Page Authority are very important metrics in SEO. You can use this tool to monitor the metrics on your site.

• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for managing your websites optimization. For folks overseeing an SEO agency, this tool also allows you to monitor and keep track of changes with a clients online presence. Many of the service software offered in this interface are keyword position tracking, website audits, social media managment, profile monitoring, link audits, lead generation management, keyword rank analytics, domain health, and lots more.

Tracking keywords and referral traffic are really important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – A very useful dashboard that gives you the opportunity to monitor the condition of your web site. The features made available on Ahrefs are a lot like those available on SEM Rush, but there are really unique tools that have made Ahrefs a must get tool for any SEO agency. Ahrefs includes a website explorer, content crawler, keyword research tool, batch analytics, referral link explorer, and more.

The link profile explorer is an awesome piece of software we use for identifying inbound links referring to your website. This is great for locating good and bad back links.

• Pro Rank Tracker – (https://proranktracker.com/) – PRT is a subscription based SEO software subscription that is mostly used to track the movement of specific key words and URL strings. Software like this is needed to gauge progress and/or identify a drop in the SERPS. For individuals looking to manage SEO for clients, PRT is a pretty affordable option.

Ranking statistics indicate keyword position fluxuation in the SERPS. The red values seen indicate a dip in keyword rankings while the green values show a spike in keyword rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is useful for locating key phrases that you want rank your site for. You can configure geo-specific location settings to locate search volume in a specific city and state like Chico, California. These key words that you locate and begin targeting will be the same group of keywords that you analyze in PRT. Another helpful feature is the search volume chart, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.

finding locally searched terms is helpful for anyone trying to rank in California.


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Chico Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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