Off Page SEO
Off page SEO refers to other sites and the links coming from them. These links are called backlinks. The referring property can be another blog or company site, a social property like Twitter, a citation, or social comment linking back to you. There are other means of getting backlinks, but these are common and are typically simple to get.
• Link Outreach – Most likely you have done business with a business that has a site, or you have an acquaintance or networking connections that have websites. Simply reach out to anyone of these individuals in Clarkston and ask them to feature an article about you or your services on the site. My recommendation is that you create it to save them the hassle. Be sure to create a web page and return the favor to them by building a link to their site from your site. Also note, if they have a Google verified address in Clarkston and you are wanting to rank for a local Clarkston service term, that will be a positive geo relevance factor.
• Social – By setting up social properties like Instagram, Twitter, Youtube, and Flickr you have an opportunity to link out to your web page from the user profile. You can also link out from a post within these properties. Lots of ways to link out, just need to get creative.
• Citations – Citations are a legitimate way to build a backlink. Setting up profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the opportunity to not only create a local presence in Clarkston, Washington on those platforms but to also backlink to your page from that profile.
• Social Comments – We have had personal success locating blogs on the web that were relevant to our website and commenting on them with a backlink to our webpage. Do not be a spammer, search for an interesting blog post, leave a comment and engage the online community, and leave a backlink in your comment that points back to your page. That my friends is a backlink.
Off Site SEO Software Tools
There are other options to the Webmaster tools that Google provides, there are plenty of other utilities that assist you with monitoring internet traffic, referral traffic, backlinks, rankings, and many other analytic tools. Keeping an eye on the health of your site and maintaining a authoritative backlink profile is a must for ranking. Here are a few of the interfaces and some basic info on how they will assist you with your off site optimization.
• MOZ OSE – (https://moz.com/) – The Moz Open Site Explorer allows you to inspect back links, find link building opportunities, locate unwanted links, check on a sites domain authority, and page authority. MOZ developed other useful tools that are irreplaceable for optimization. Check out MOZ local (metrics exclusive to Clarkston and the surrounding neighborhoods) and their arsenal of limited but free SEO optimization software interfaces for you SEO’s that are just getting your feet wet.
DA and PA are important metrics in the SEO arena. You can use this software to evaluate the metrics on your website.
• SEM Rush – (https://www.semrush.com/)- This is an amazing piece of software for maintaining your websites optimization. For people managing an SEO organization, this tool also allows you to orchestrate and track changes with a businesses online presence. Many of the service software offered in this interface are position tracking, web site audits, social tracking, profile monitoring, outbound link audits, lead gen management, keyword rank analytics, domain analytics, and more.
Tracking keywords and referral traffic are really important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very efficient piece of software that allows you to manage the condition of your site. Most of the features made available within Ahrefs are very similar to those seen on SEM Rush, but there are many unique tools that make Ahrefs a must get subscription for any SEO. Ahrefs includes a website explorer, content crawler, keyword research tool, batch overviews, backlink explorer, and lots more.
The link profile explorer is an awesome tool used for identifying links directing to your web site. This is useful for finding good and bad back links.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software tool that is primarily used to track the rankings of specific keywords and URLS. Software such as this is needed to gauge movement and/or spot a drop in the SERPS. For people looking to monitor SEO for clients, Pro Rank Tracker is an affordable industry option.
Ranking stats indicate keyword position movement in the SERPS. The red values indicate a drop in keyword rankings while the green values show a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is useful for finding key phrases that you want rank your site for. You can customize geo-specific location identification settings to locate keyword search volume in a specified city and state like Clarkston, Washington. These keywords that you find and begin targeting will be the same group of keywords that you monitor in Pro Rank Tracker. Another helpful tool is the search info, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
Identifying locally searched terms is beneficial for anyone trying to rank in Washington.
Clarkston Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.