Clayton Off Page Optimization Services For Business Websites

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Off Site Optimization

Off site optimization refers to other web sites and the inbound links coming from those pages. These links are called backlinks. The referring web site can be another blog or business website, a social property like Instagram, a citation, or blog comment linking back to you. There are many other ways of receiving backlinks, but these are common and usually simple to obtain.

• Link Outreach – There is a chance you have done business with another business that has a website, or you have friends or networking connections that have websites. Simply reach out to anyone of these individuals in Clayton and ask them to post an article about you or your products on it. My recommendation is that you write it to save them the hassle. Be sure to include a ”dofollow” backlink” to your {site and return the favor to them by building a link to their site from yours. Also note, if they have a Google verified address in Clayton and you are wanting to rank for a local Clayton service term, that will be a positive geo relevance factor.

• Social Networks – By setting up social properties like Instagram, G+, Youtube, and Reddit you have the option to link out to your site from the user profile. You can also link out from a post within these platforms. Lots of ways to link, just need to get creative.

• Citations – Citations are a legitimate way to create a an inbound link. Building profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only have a local presence in Clayton, California on those profiles but to also link back to your site from that profile.

• Comments – We have experienced personal success finding articles on the web that were relevant to our page and leaving a comment on them with a backlink to our webpage. Don’t be a spammer, locate an interesting article, leave a comment and engage with the community, and leave a link in your comment that links back to your site. That is a backlink.

Software For Off Site SEO

There are other options to the optimization tools that Google provides, there are plenty of other dashboards that assist you with monitoring traffic, authority links, backlinks, rankings, and many other analytics. Guarding the health of your web page and maintaining a clean backlink profile is absolutely necessary for ranking. Here are some of those tools and some basic info on how they will assist you with your off page optimization.

• Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to inspect referral links, discover link building opportunities, find malicious links, check a websites domain authority, and page authority. Moz developed other useful tools that are irreplaceable for SEO. Check out Moz local (metrics specific to Clayton and the surrounding neighborhoods) and the arsenal of free to use SEO tools for you guys that are just getting off the ground.

Domain Authority and PA are very important metrics in SEO. You can use this software to evaluate the health on your web site.

• SEM Rush – (https://www.semrush.com/)- This is an amazing piece of software for monitoring your sites optimization. For people managing an SEO agency, this tool also allows you to orchestrate and track changes with a clients online property. Some of the services offered in this interface are position tracking, website audits, social tracking, brand monitoring, link audits, lead gen management, keyword search analytics, domain health, and more.

Tracking keyword rankings and web traffic are very important features in SEM Rush.

• Ahrefs (https://ahrefs.com/) – A very efficient tool that allows you to manage the condition of your website. Most of the features made available on Ahrefs are similar to those found on SEM Rush, but there are some unique tools that have made Ahrefs a must get resource for any SEO. Ahrefs has a site explorer, content crawler, keyword research tool, batch analytics, inbound link explorer, and lots more.

The referral link profile explorer is a great tool we use for discovering back links pointing to your website. This is helpful for locating good and bad backlinks.

• PRT – (https://proranktracker.com/) – PRT is a subscription based SEO software subscription that is most commonly used to monitor the rankings of individual key words and URL strings. A tool such as this is required to monitor progress and/or spot a dip in rankings. For individuals looking to monitor SEO for their clients, Pro Rank Tracker is an affordable industry option.

Ranking stats refer to position fluxuation in the SERPS. The red values seen represent a drop in rankings while the green values seen indicate a spike in keyword rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is great for identifying key phrases that you want rank your property for. You can customize specific location identification settings to uncover search volume in a specified city and state like Clayton, California. These key phrases that you find and begin to target will be the same group of keywords that you follow in Pro Rank Tracker. Another useful tool is the search volume info, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.

finding locally searched phrases is valuable for anyone trying to rank in California.


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Clayton Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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