Off Page SEO
Off page SEO refers to other properties and the inbound links coming from those sites. Those links are called backlinks. The referring page can be another blog or company site, a social property like Pinterest, a citation, or social comment linking back to you. There are many other ways of receiving authority backlinks, but these are common and are typically easy to get.
• Link Outreach – There is a chance you have done business with a business that has a website, or you have friends or networking partners that have personal site. Simply reach out to any of these connections in Clinton and ask them to post an article about you or your products on it. My recommendation is that you write it to save them the inconvenience. Be sure to give yourself a link back and return the favor to them by building a link to their website from yours. Also note, if they have a Google verified address in Clinton and you are wanting to rank for a local Clinton service term, that will be a positive geo relevance factor.
• Social Media – By setting up social foundations like Facebook, Twitter, Pinterest, and Flickr you have the option to send no follow links to your web page from the account profile. You can also create links from a post within these platforms. Lots of ways to create links, just need to get creative.
• Citations – Citations are a fantastic way to produce a link. Building business profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only build a local presence in Clinton, Tennessee on those profiles but to also send nofollow backlinks to your website from that property.
• Social Comments – I have had personal success searching for articles on the web that were topical to our site and leaving a comment on them with a link back to my site. Without being a spammer, search for an relevant web page, leave a comment and engage the community, then leave a backlink in your comment that links back to your web page. That is a backlink.
Tools For Off Page SEO
In addition to the tools that Google provides, there are many other dashboards that assist you with monitoring site traffic, referral traffic, backlinks, page rankings, and other analytic tools. Monitoring the healthy condition of your web site and keeping a authoritative link profile is essential for ranking your site. Here are some of the interfaces and some information on how they will help you with your off site SEO.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to view inbound links, find linking opportunities, discover suspicious referral links, check on a sites domain authority, and page authority. MOZ developed other useful tools that are proven useful for agencies. Take a look at MOZ local (metrics exclusive to Clinton and the surrounding neighborhoods) and their plethora of free to use optimization tools for you guys that are just getting off the ground.
DA and PA are very important metrics in the SEO arena. Use this tool to check the metrics on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for maintaining your websites SEO. For individuals overseeing an SEO business, this subscription also allows you to orchestrate and track sudden changes with a businesses online profile. Some of the services provided in this interface are position tracking, web site audits, social media managment, profile monitoring, backlink audits, lead generation management, keyword rank analytics, domain health, and much more.
Tracking keyword rankings and web traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very impressive piece of software that allows you to manage the health of your site. Many of the features available within Ahrefs are similar to those seen on SEM Rush, but there are very specialized tools that make Ahrefs a must have resource for anyone optimizing sites. Ahrefs has a website explorer, content explorer, keyword explorer, batch overviews, backlink explorer, and more.
The referral link profile explorer is an awesome piece of software used for identifying inbound links pointing to your web site. This is great for discovering good and bad back links.
• PRT – (https://proranktracker.com/) – PRT is a subscription based SEO software subscription that is most commonly used to monitor the rankings of unique key words and URLS. Software such as this is required to monitor movement and/or spot a drop in the SERPS. For agencies looking to monitor the SEO for their clients, Pro Rank Tracker is a very affordable industry option.
Ranking details refer to keyword position movement in the SERPS. The red values seen indicate a drop in keyword rankings while the green values indicate an increase in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is effective for identifying key phrases that you want rank your property for. You can choose specific location settings to identify keyword search volume in a specific city and state like Clinton, Tennessee. These key terms that you identify and begin to target will be the same group of keywords that you track in Pro Rank Tracker. Another useful tool is the search volume info, this shows how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
finding locally searched phrases is helpful to anyone trying to rank in Tennessee.
Clinton Off Page SEO
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