Off Site Optimization
Off site optimization refers to other web sites and the links coming from those sites. Those links are called backlinks. The referring site can be another blog or business website, a social property like Pinterest, a citation, or article comment linking back to your site. There are many other means of receiving backlinks, but these are common methods and are typically easy to get.
• Link Outreach – You have probablyI’m sure you have done business with someone else that has a site, or you have an acquaintance or networking connections that have websites. Take the time to reach out to anyone of these individuals in Cocoa Beach and ask them to feature an article about you or your products on it. My recommendation is that you produce it to save them the time. Be sure to give yourself a page and return the favor to them by building a link to their site from your property. Also note, if they have a Google verified address in Cocoa Beach and you are wanting to rank for a local Cocoa Beach service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social properties like Instagram, G+, Youtube, and Flickr you have an opportunity to send no follow links to your web page from the account profile. You can also link out from a post within these properties. Lots of ways to link, just gotta get creative.
• Citations – Citations are a legitimate way to get a link. Building business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the chance to not only create a local presence in Cocoa Beach, Florida on those platforms but to also send nofollow backlinks to your site from that property.
• Comments – We have experienced personal success searching for articles on the web that were relevant to our web page and leaving a comment on them with a link back to my site. Don’t be a spammer, find an relevant blog post, comment and engage the online community, then leave a URL in your comment that links back to your website. That my friends is a backlink.
Software Subscriptions For Off Page SEO
In addition to the SEO tools that Google offers, there are many other tools that assist you with monitoring site traffic, authority links, referral links, rankings, and other analytic tools. Maintaining the healthy condition of your web site and maintaining a clean back link profile is absolutely necessary for ranking your property. Here are a few of those subscriptions and some information on how they will help you with your off page SEO.
• MOZ Open Site Explorer – (https://moz.com/) – MOZ Open Site Explorer allows you to research back links, locate link outreach opportunities, locate malicious back links, check a web sites domain authority, and page authority. Moz developed other useful tools that are must haves for agencies. Take a look at MOZ local (metrics specific to Cocoa Beach and the surrounding cities) and their plethora of free SEO dashboards for you SEO’s that are just getting your feet wet.
Domain Authority and PA are very important metrics in the SEO world. You can use this tool to evaluate the metrics on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a must have tool for monitoring your sites SEO. For people managing an SEO organization, this tool also allows you to maintain and keep track of changes with a businesses online property. Some of the service software provided through this dashboard are position tracking, web site audits, social tracking, brand monitoring, link audits, lead gen management, keyword search analytics, domain health, and lots more.
Tracking keyword rankings and traffic are super important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very impressive tool that gives you the opportunity to monitor the health of your site. The tools available on Ahrefs are similar to those available on SEM Rush, but there are very specialized tools that have made Ahrefs a must get subscription for any SEO agency. Ahrefs includes a site explorer, content crawler, keyword explorer, batch overviews, backlink explorer, and much more.
The referral link profile explorer is an awesome piece of software we use for locating inbound links directing to your site. This is helpful for finding good and bad links.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software subscription that is primarily used to monitor the rankings of specific key words and URLS. Software like this is needed to monitor movement and/or identify a drop in rankings. For businesses looking to monitor SEO for clients, Pro Rank Tracker is a very affordable option.
Ranking stats indicate keyword position fluxuation in the SERPS. The red values seen represent a dip in rankings while the green values displayed represent a jump in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is useful for finding key phrases that you want rank your page for. You can customize geo specific location identification settings to pin-point keyword search volume in a specific city and state like Cocoa Beach, Florida. These key words that you identify and begin to target will be the same keywords that you analyze in Pro Rank Tracker. Another useful feature is the search graph, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
Identifying locally searched key terms is helpful to anyone trying to rank in Florida.
Cocoa Beach Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.