Off Site SEO
Off page SEO refers to other pages and the referral links coming from them. Those links are called backlinks. The referring page can be another blog or business website, a social property like Pinterest, a citation, or social comment linking back to your page. There are other ways of getting backlinks, but these are common methods and usually easy to obtain.
• Link Outreach – Most likely you have done business with a business that has a website, or you have friends or networking connections that have websites. Just reach out to anyone of these associates in Corsicana and ask them to include an article about you or your business on the site. My suggestion is that you produce it to save them the hassle. Be sure to create a web page and return the favor to them by creating a link to their site from yours. Also note, if they have a Google verified address in Corsicana and you are wanting to rank for a local Corsicana service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social accounts like Instagram, Twitter, Pinterest, and Flickr you have the ability to send links to your property from the user profile. You can also link out from a post within these properties. Lots of ways to send links, just gotta get creative.
• Citations – Citations are a legitimate way to create a an inbound link. Building business profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only build a local presence in Corsicana, Texas on those platforms but to also link back to your page from that property.
• User Comments – We have experienced personal success finding articles on the web that were topical to our website and leaving a comment on them with a link back to my site. Without being a spammer, search for an interesting article, leave a comment and engage with the online community, then leave a backlink in your comment that links back to your website. That is a comment link.
Off Site SEO Tools
There are other options to the tools that Google offers, there are many other utilities that assist you with monitoring site traffic, referral traffic, referral links, rankings, and other analytic tools. Monitoring the health of your site and maintaining a nice backlink profile is essential for ranking your property. Here are a few of the subscriptions and some info on how they will help you with your off site optimization.
• Open Site Explorer – (https://moz.com/) – The Moz Open Site Explorer allows you to locate inbound links, discover linking opportunities, discover malicious links, check on a sites domain authority, and page authority. Moz also offers other tools that are must haves for SEO. Check out Moz local (metrics exclusive to Corsicana and the surrounding areas) and their arsenal of free to use SEO dashboards for those of you that are just getting started.
DA and PA are very important metrics in SEO. You can use this site to monitor the metrics on your website.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for maintaining your web sites SEO. For individuals managing an SEO organization, this software also allows you to maintain and track changes with a clients online profile. Most of the service software offered in this interface are keyword position tracking, web site audits, social tracking, brand monitoring, backlink audits, lead generation management, keyword rank analytics, domain metrics, and much more.
Tracking keywords and referral traffic are really important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very impressive interface that allows you to manage the condition of your site. The tools made available on Ahrefs are a lot like those available on SEM Rush, but there are many unique tools that have made Ahrefs a must get subscription for anyone optimizing sites. Ahrefs has a website explorer, content crawler, keyword explorer, batch overviews, inbound link explorer, and much more.
The referral link profile explorer is an awesome tool we use for discovering back links directing to your website. This is great for locating good and bad links.
• Pro Rank Tracker – (https://proranktracker.com/) – PRT is an online based SEO software dashboard that is most commonly used to track the movement of specific key words and URL strings. Software such as this is needed to gauge movement and/or recognize a drop in the SERPS. For individuals looking to monitor the SEO for clients, PRT is an affordable option.
Ranking details indicate keyword position movement in the SERPS. The red values seen represent a dip in keyword rankings while the green values indicate an increase in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is useful for finding key phrases that you want to rank your property for. You can choose specific location settings to pin-point keyword search volume in a specific city and state like Corsicana, Texas. These key terms that you locate and begin targeting will be the same keywords that you follow in Pro Rank Tracker. Another useful feature is the search volume info, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
Identifying locally searched phrases is helpful to anyone trying to rank in Texas.
Corsicana Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.