Off Page SEO
Off site optimization refers to other web properties and the links coming from those properties. Those links are called backlinks. The referring site can be another blog or company site, a social property like Instagram, a citation, or article comment linking back to your property. There are other ways of getting referral links, but these are common and are typically easy to get.
• Link Outreach – There is a chance you have done business with someone else that has a site, or you have an acquaintance or networking associates that have websites. Take the time to reach out to anyone of these associates in Crawfordsville and ask them to feature an article about you or your products on it. My suggestion is that you write it to save them the hassle. Be sure to create a page and return the favor to them by creating a link to their page from your property. Also note, if they have a Google verified address in Crawfordsville and you are wanting to rank for a local Crawfordsville service term, that will be a positive geo relevance factor.
• Social – By setting up social accounts like Instagram, Twitter, Pinterest, and Reddit you have an opportunity to link out to your website from the account profile. You can also link out from a post within these properties. Lots of ways to send links, just need to get creative.
• Citations – Citations are a fantastic way to get a backlink. Setting up business profiles within directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the chance to not only create a local presence in Crawfordsville, Indiana on those profiles but to also link back to your site from that property.
• Comments – I have had personal success locating sites on the web that were topical to our web page and commenting on them with a link back to my site. Don’t be a spammer, search for an relevant blog post, leave a comment and engage with the community, and leave a signature in your comment that refers back to your page. That my friends is a backlink.
Software For Off Site SEO
There are other options to the optimization tools that Google offers, there are many other dashboards that assist you with monitoring traffic, authority links, referral links, rankings, and other analytics. Monitoring the health of your web property and maintaining a nice referral link profile is essential for ranking your property. Here are some of the interfaces and some information on how they will assist you with your off page SEO.
• Open Site Explorer – (https://moz.com/) – MOZ OSE allows you to locate back links, discover link building opportunities, discover bad backlinks, check a web sites domain authority, and page authority. Moz provides other useful tools that are irreplaceable for SEO. Check out MOZ local (metrics specific to Crawfordsville and the surrounding cities) and the plethora of free SEO dashboards for those of you that are just getting your feet wet.
DA and Page Authority are important metrics in the SEO arena. You can use this site to check the metrics on your site.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for maintaining your web sites optimization. For individuals running an SEO business, this subscription also allows you to monitor and track sudden changes with a clients online property. Many of the tools provided through this interface are keyword position tracking, website audits, social tracking, profile monitoring, inbound link audits, lead gen management, keyword rank analytics, domain metrics, and more.
Tracking keywords and web traffic are really important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very efficient tool that allows you to manage the health of your web site. Many of the features made available within Ahrefs are very similar to those found on SEM Rush, but there are really unique tools that make Ahrefs a must have tool for anyone optimizing sites. Ahrefs includes a website explorer, content crawler, keyword research tool, batch analytics, backlink explorer, and much more.
The referral link profile explorer is a great piece of software used for discovering backlinks referring to your site. This is useful for identifying good and bad back links.
• PRT – (https://proranktracker.com/) – PRT is a subscription based SEO software tool that is primarily used to monitor the rankings of unique key words and URL strings. A tool like this is needed to gauge progress and/or identify a drop in the SERPS. For businesses looking to monitor the SEO for their clients, Pro Rank Tracker is an affordable industry option.
Ranking statistics refer to position fluxuation in the SERPS. The red values indicate a drop in keyword rankings while the green values represent a jump in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is effective for finding key terms that you want rank your site for. You can choose geo specific location identification settings to locate keyword search volume in a specific city and state like Crawfordsville, Indiana. These keywords that you locate and begin to target will be the same group of keywords that you analyze in PRT. Another helpful tool is the search chart, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.
finding locally searched terms is beneficial to anyone trying to rank in Indiana.
Crawfordsville Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.