Off Site Optimization
Off site optimization refers to other properties and the inbound links coming from those pages. Those links are called backlinks. The referring web site can be another blog or business, a social property like Youtube, a citation, or social comment linking back to your site. There are other means of receiving authority backlinks, but these are common methods and usually easy to obtain.
• Link Outreach – You have probablyI’m sure you have done business with someone else that has a website, or you have friends or networking associates that have personal site. Just reach out to one of these associates in De Queen and ask them to feature an article about you or your products on there. My recommendation is that you write it to save them the inconvenience. Be sure to give yourself a web page and return the favor to them by building a link to their page from your site. Also note, if they have a Google verified address in De Queen and you are wanting to rank for a local De Queen service term, that will be a positive geo relevance factor.
• Social Sites – By setting up social profiles like Facebook, G+, Youtube, and Reddit you have the ability to send links to your web page from the user profile. You can also link out from a post within these platforms. Lots of ways to link, just gotta get creative.
• Citations – Citations are a fantastic way to get a referral link. Building profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only create a local presence in De Queen, Arkansas on those platforms but to also send links back to your web page from that property.
• Blog Comments – I have had personal success locating sites on the web that were relevant to our website and leaving a comment on them with a backlink to our webpage. Without being a spammer, search for an interesting article, comment and engage with the online community, then leave a URL in your comment that links back to your website. That is a backlink.
Off Site SEO Software Tools
In addition to the tools that Google offers, there are many other utilities that assist you with monitoring traffic, referral traffic, referral links, page rankings, and many other analytic tools. Monitoring the healthy condition of your site and keeping a nice backlink profile is a must for ranking your site. Here are some of the software interfaces and some basic information on how they could assist you with your off page SEO.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to locate referral links, locate linking opportunities, discover suspicious back links, check a web sites domain authority, and page authority. MOZ also offers other useful tools that are irreplaceable for agencies. Check out Moz local (metrics exclusive to De Queen and the surrounding areas) and their plethora of limited but free SEO optimization software interfaces for you SEO’s that are just getting started.
Domain Authority and PA are very important metrics in the SEO world. You can use this tool to monitor the metrics on your web site.
• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for maintaining your websites SEO. For folks running an SEO agency, this tool also allows you to monitor and keep track of changes with a clients online profile. Some of the tools offered in this dashboard are keyword position tracking, web site audits, social management, brand monitoring, outbound link audits, lead gen management, keyword search analytics, domain health, and lots more.
Tracking keywords and traffic are really important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – A very useful piece of software that gives you the opportunity to monitor the condition of your website. The tools made available within Ahrefs are identical to those found on SEM Rush, but there are very unique tools that make Ahrefs a must get resource for any SEO agency. Ahrefs includes a site explorer, content crawler, keyword explorer, batch analytics, referral link explorer, and more.
The backlink profile explorer is an awesome piece of software used for identifying back links directing to your site. This is helpful for identifying good and bad backlinks.
• PRT – (https://proranktracker.com/) – PRT is an online based SEO software dashboard that is primarily used to monitor the rankings of individual keywords and URL strings. Software like this is required to monitor progress and/or recognize a dip in the SERPS. For agencies looking to manage SEO for clients, PRT is a pretty affordable option.
Ranking metrics indicate position movement in the SERPS. The red values seen indicate a drop in keyword rankings while the green values show a spike in rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is effective for identifying keywords that you want to rank your page for. You can customize geo specific location settings to locate search volume in a specified city and state like De Queen, Arkansas. These keywords that you locate and begin to target will be the same keywords that you track in PRT. Another useful feature is the search chart, this identifies how many searches occur monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
finding locally searched phrases is helpful for anyone trying to rank in Arkansas.
De Queen Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.