Off Site Optimization
Off page SEO refers to other pages and the links coming from those sites. Those links are called backlinks. The referring property can be another blog or business website, a social property like Facebook, a citation, or social comment linking back to your page. There are other ways of receiving backlinks, but these are common methods and are typically easy to get.
• Link Outreach – Most likely you have done business with another business that has a site, or you have an acquaintance or networking connections that have a business site. Just reach out to any of these people in Des Moines and ask them to include an article about you or your company on there. My recommendation is that you write it to save them the inconvenience. Be sure to include a website and return the favor to them by building a link to their site from yours. Also note, if they have a Google verified address in Des Moines and you are wanting to rank for a local Des Moines service term, that will be a positive geo relevance factor.
• Social Properties – By setting up social profiles like Instagram, G+, Pinterest, and Reddit you have the option to link out to your web page from the account profile. You can also link out from a post within these platforms. Lots of ways to send links, just need to get creative.
• Citations – Citations are a great way to produce a referral link. Creating profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will provide you with the opportunity to not only create a local presence in Des Moines, Washington on those profiles but to also send nofollow backlinks to your page from that profile.
• Blog Comments – We have had personal success searching for blogs on the internet that were topical to our page and leaving a comment on them with a link back to my site. Without being a spammer, search for an interesting article, leave a comment and engage the online community, then leave a signature in your comment that points back to your web page. That is a comment link.
Off Site SEO Tools
In addition to the SEO tools that Google offers, there are plenty of other utilities that assist you with monitoring internet traffic, authority links, backlinks, page rankings, and other analytics. Guarding the health of your site and maintaining a nice back link profile is a must for ranking your site. Here are some of those dashboards and some information on how they will help you with your off site optimization.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to view referral links, locate link outreach opportunities, locate bad back links, check a web sites domain authority, and page authority. Moz developed other tools that are must haves for SEO. Check out Moz local (metrics exclusive to Des Moines and the surrounding cities) and the plethora of limited but free optimization tools for those of you that are just getting off the ground.
Domain Authority and PA are important metrics in the SEO arena. You can use this site to evaluate the metrics on your website.
• SEM Rush – (https://www.semrush.com/)- This is a must have piece of software for managing your sites SEO. For individuals managing an SEO organization, this software also allows you to monitor and keep track of any changes with a businesses online profile. Many of the service software provided through this interface are position tracking, web site audits, social management, profile monitoring, backlink audits, lead generation management, keyword rank analytics, domain analytics, and lots more.
Tracking keyword positions and referral traffic are really important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – One very useful tool that gives you the opportunity to monitor the condition of your web site. Many of the features available within Ahrefs are very similar to those available on SEM Rush, but there are really unique tools that make Ahrefs a must have subscription for any SEO agency. Ahrefs has a site explorer, content crawler, keyword research tool, batch overviews, link explorer, and more.
The referral link profile explorer is a great tool we use for identifying referral links pointing to your site. This is great for finding good and bad back links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software dashboard that is mostly used to follow the rankings of specific keywords and URL strings. Software such as this is required to monitor progress and/or identify a drop in the SERPS. For businesses looking to monitor the SEO for clients, Pro Rank Tracker is an affordable option in the industry.
Ranking details indicate position fluxuation in the SERPS. The red values seen represent a drop in rankings while the green values displayed represent a jump in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is effective for locating keywords that you want to rank your property for. You can configure geo specific location identification settings to pin-point search volume in a specified city and state like Des Moines, Washington. These key terms that you find and begin to target will be the same keywords that you monitor in Pro Rank Tracker. Another useful feature is the search volume graph, this indicates how much search occurs monthly in your area and if it’s seasonal, trending, or a consistent search volume.
finding locally searched terms is helpful for anyone trying to rank in Washington.
Des Moines Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.