Off Page SEO
Off page optimization refers to other pages and the inbound links coming from those sites. Those links are called backlinks. The referring web site can be another blog or company site, a social property like Pinterest, a citation, or social comment linking back to your site. There are other means of receiving backlinks, but these are common methods and are typically easy to obtain.
• Link Outreach – There is a chance you have done business with someone else that has a website, or you have friends or networking associates that have websites. Take the time to reach out to anyone of these connections in Des Peres and ask them to include an article about you or your products on it. My suggestion is that you produce it to save them the inconvenience. Be sure to give yourself a page and return the favor to them by creating a link to their page from your property. Also note, if they have a Google verified address in Des Peres and you are wanting to rank for a local Des Peres service term, that will be a positive geo relevance factor.
• Social Networks – By setting up social accounts like Facebook, G+, Youtube, and Reddit you have the option to send no follow links to your site from the account profile. You can also send links out from a post within these platforms. Lots of ways to link, just need to get creative.
• Citations – Citations are a legitimate way to get a referral link. Building business profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the opportunity to not only have a local presence in Des Peres, Missouri on those profiles but to also send links back to your web page from that property.
• Comments – I have had personal success finding blogs on the internet that were topical to our site and commenting on them with a link back to my site. Do not be a spammer, locate an topical article, leave a comment and engage with the community, then leave a signature in your comment that points back to your website. That is a comment link.
Subscription Based Tools For Off Page SEO
In addition to the optimization tools that Google provides, there are plenty of other utilities that assist you with monitoring internet traffic, authority links, backlinks, page rankings, and other analytics. Guarding the health of your web page and keeping a nice back link profile is absolutely necessary for ranking your property. Here are a few of the tools and some basic info on how they can assist you with your off site SEO.
• Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to inspect backlinks, find link outreach opportunities, discover negative back links, check on a web sites domain authority, and page authority. Moz provides other useful tools that are must haves for SEO. Take a look at MOZ local (metrics exclusive to Des Peres and the surrounding areas) and the plethora of limited but free optimization tools for you SEO’s that are just getting established.
DA and Page Authority are very important metrics in the SEO arena. You can use this software to evaluate the metrics on your website.
• SEM Rush – (https://www.semrush.com/)- This is a great piece of software for managing your websites optimization. For people running an SEO agency, this tool allows you to orchestrate and keep track of any changes with a businesses online profile. Many of the tools provided in this interface are keyword position tracking, site audits, social media managment, brand monitoring, link audits, lead gen management, keyword rank analytics, domain analytics, and lots more.
Tracking keyword positions and traffic are very important tools in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very efficient tool that gives you the opportunity to manage the health of your web site. Most of the tools available on Ahrefs are identical to those available on SEM Rush, but there are many specialized tools that have made Ahrefs a must have subscription for any SEO. Ahrefs includes a site explorer, content crawler, keyword research tool, batch analytics, link explorer, and lots more.
The link profile explorer is a great tool used for locating inbound links directing to your web site. This is great for finding good and bad backlinks.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is an online based SEO software tool that is most commonly used to monitor the rankings of unique keywords and URL strings. Software like this is needed to gauge progress and/or spot a drop in rankings. For businesses looking to manage SEO for their clients, PRT is an affordable industry option.
Ranking stats indicate position fluxuation in the SERPS. The red values seen represent a drop in rankings while the green values seen represent a spike in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is useful for finding keywords that you want rank your site for. You can configure geo-specific location settings to uncover keyword search volume in a specific city and state like Des Peres, Missouri. These key words that you find and begin to target will be the same group of keywords that you track in Pro Rank Tracker. Another helpful feature is the search graph, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
finding locally searched key terms is beneficial to anyone trying to rank in Missouri.
Des Peres Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.