District Heights Off Page Optimization Services For Business Websites

Off Site SEO

Off site SEO refers to other web sites and the links coming from those sites. These links are called backlinks. The referring web site can be another blog or business website, a social property like Twitter, a citation, or social comment linking back to your site. There are many other means of receiving authority backlinks, but these are common and usually easy to get.

• Link Outreach – You have probablyI’m sure you have done business with a company that has a website, or you have friends or networking associates that have a business site. Just reach out to anyone of these individuals in District Heights and ask them to feature an article about you or your services on it. My recommendation is that you write it to save them the hassle. Be sure to include a back link and return the favor to them by creating a link to their page from your property. Also note, if they have a Google verified address in District Heights and you are wanting to rank for a local District Heights service term, that will be a positive geo relevance factor.

• Social Media – By setting up social properties like Facebook, Twitter, Youtube, and Flickr you have the option to send no follow links to your web page from the user profile. You can also link out from a post within these platforms. Lots of ways to link, just gotta get creative.

• Citations – Citations are a legitimate way to produce a an inbound link. Creating business profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the chance to not only have a local presence in District Heights, Maryland on those platforms but to also backlink to your website from that profile.

• Blog Comments – I have experienced personal success finding sites on the web that were relevant to our site and leaving a comment on them with a link back to my site. Without being a spammer, search for an relevant article, comment and engage with the online community, then leave a URL in your comment that links back to your website. That my friends is a backlink.

Tools For Off Page SEO

There are other options to the Webmaster tools that Google offers, there are other utilities that assist you with monitoring site traffic, authority links, backlinks, page rankings, and many other analytics. Keeping an eye on the healthy condition of your web site and maintaining a authoritative referral link profile is a must for ranking. Here are a few of the tools and some information on how they will help you with your off site SEO.

• Open Site Explorer – (https://moz.com/) – The Moz OSE allows you to locate backlinks, find link outreach opportunities, discover bad backlinks, check a web sites domain authority, and page authority. Moz also offers other useful tools that are irreplaceable for agencies. Take a look at Moz local (metrics exclusive to District Heights and the surrounding neighborhoods) and the arsenal of limited but free SEO tools for you SEO’s that are just getting off the ground.

DA and Page Authority are very important metrics in the SEO world. Use this software to check the metrics on your website.

• SEM Rush – (https://www.semrush.com/)- This is a must have tool for managing your sites SEO. For people overseeing an SEO agency, this software also allows you to orchestrate and keep track of any changes with a clients online presence. Many of the service software offered through this interface are keyword position tracking, website audits, social media managment, profile monitoring, outbound link audits, lead gen management, keyword rank analytics, domain analytics, and much more.

Tracking keyword positions and referral traffic are really important tools in SEM Rush.

• Ahrefs (https://ahrefs.com/) – A very useful piece of software that gives you the opportunity to monitor the health of your website. Most of the features available within Ahrefs are very similar to those available on SEM Rush, but there are very specialized tools that have made Ahrefs a must have resource for any SEO agency. Ahrefs includes a site explorer, content crawler, keyword explorer, batch analytics, backlink explorer, and much more.

The backlink profile explorer is an awesome tool we use for locating links referring to your site. This is helpful for identifying good and bad backlinks.

• PRT – (https://proranktracker.com/) – PRT is a subscription based SEO software subscription that is most commonly used to monitor the movement of specific keywords and URLS. Software such as this is needed to gauge progress and/or identify a drop in rankings. For people looking to monitor the SEO for their clients, PRT is a pretty affordable option.

Ranking details indicate position fluxuation in the SERPS. The red values seen represent a drop in keyword rankings while the green values show a jump in rankings.

• Keyword Tool – (http://keywordtool.io/) – This tool is great for locating key terms that you want to rank your page for. You can configure geo specific location settings to locate search volume in a specific city and state like District Heights, Maryland. These key terms that you locate and begin targeting will be the same keywords that you analyze in Pro Rank Tracker. Another helpful tool is the search volume chart, this shows how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.

finding locally searched keywords is valuable for anyone trying to rank in Maryland.


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District Heights Off Page SEO

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Phillip Switzer
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Chad Leonard
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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