Off Site Optimization
Off page optimization refers to other web properties and the inbound links coming from those pages. These links are called backlinks. The referring site can be another blog or business, a social property like Youtube, a citation, or social comment linking back to you. There are many other ways of receiving referral links, but these are common and are typically simple to get.
• Link Outreach – Most likely you have done business with a company that has a site, or you have friends or networking associates that have sites. Just reach out to anyone of these people in Ecorse and ask them to feature an article about you or your business on the site. My suggestion is that you produce it to save them the inconvenience. Be sure to give yourself a property and return the favor to them by creating a link to their site from yours. Also note, if they have a Google verified address in Ecorse and you are wanting to rank for a local Ecorse service term, that will be a positive geo relevance factor.
• Social Networks – By setting up social foundations like Instagram, G+, Pinterest, and Flickr you have the ability to send no follow links to your site from the account profile. You can also send links out from a post within these properties. Lots of ways to link, just gotta get creative.
• Citations – Citations are a fantastic way to build a an inbound link. Creating profiles within local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the opportunity to not only create a local presence in Ecorse, Michigan on those platforms but to also send links back to your website from that property.
• User Comments – I have had personal success finding blogs on the internet that were topical to our website and commenting on them with a link back to my site. Do not be a spammer, locate an topical web page, leave a comment and engage the community, and leave a backlink in your comment that points back to your website. That is a comment link.
Off Site SEO Tools
In addition to the Webmaster tools that Google offers, there are plenty of other utilities that assist you with monitoring internet traffic, authority links, referral links, page rankings, and many other analytic tools. Keeping an eye on the healthy condition of your web property and maintaining a nice backlink profile is a must for ranking your property. Here are some of the dashboards and some information on how they could help you with your off site SEO.
• MOZ OSE – (https://moz.com/) – The Moz OSE allows you to inspect referral links, discover linking opportunities, discover suspicious referral links, check a sites domain authority, and page authority. Moz provides other useful tools that are must haves for optimization. Take a look at MOZ local (metrics specific to Ecorse and the surrounding areas) and their arsenal of free to use optimization dashboards for you SEO’s that are just getting started.
Domain Authority and PA are important metrics in the SEO world. You can use this site to check the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is a great tool for maintaining your sites SEO. For people overseeing an SEO agency, this tool allows you to monitor and keep track of changes with a businesses online property. Most of the services offered in this interface are keyword position tracking, website audits, social management, profile monitoring, outbound link audits, lead generation management, keyword search analytics, domain analytics, and much more.
Tracking keyword rankings and web traffic are very important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very useful tool that gives you the opportunity to monitor the health of your site. Many of the features available within Ahrefs are a lot like those seen on SEM Rush, but there are some specialized tools that have made Ahrefs a must have subscription for anyone optimizing sites. Ahrefs includes a website explorer, content explorer, keyword explorer, batch analytics, link explorer, and more.
The link profile explorer is a great piece of software used for locating inbound links directing to your web site. This is useful for discovering good and bad back links.
• Pro Rank Tracker – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software subscription that is mostly used to track the movement of individual keywords and URL strings. Software like this is required to gauge progress and/or spot a drop in rankings. For people looking to monitor SEO for their clients, PRT is a very affordable option.
Ranking statistics indicate position fluxuation in the SERPS. The red values seen represent a dip in rankings while the green values seen show an increase in rankings.
• Keyword Tool – (http://keywordtool.io/) – This tool is effective for identifying keywords that you want rank your site for. You can customize geo specific location identification settings to uncover keyword search volume in a specific city and state like Ecorse, Michigan. These key terms that you locate and begin targeting will be the same group of keywords that you track in PRT. Another helpful tool is the search volume info, this indicates how many searches occur monthly in your area and if it’s seasonal, trending, or a consistent search queries.
finding locally searched key terms is valuable to anyone trying to rank in Michigan.
Ecorse Off Page SEO
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