Off Page SEO
Off page SEO refers to other sites and the referral links coming from those pages. These links are called backlinks. The referring page can be another blog or business, a social property like Twitter, a citation, or article comment linking back to your page. There are other means of receiving authority backlinks, but these are common and usually easy to obtain.
• Link Outreach – There is a chance you have done business with a business that has a site, or you have friends or networking connections that have websites. Just reach out to one of these associates in Escalon and ask them to feature an article about you or your services on the site. My recommendation is that you write it to save them the inconvenience. Be sure to include a page and return the favor to them by creating a link to their website from your site. Also note, if they have a Google verified address in Escalon and you are wanting to rank for a local Escalon service term, that will be a positive geo relevance factor.
• Social Networks – By setting up social foundations like Instagram, Twitter, Youtube, and Reddit you have an opportunity to link out to your site from the user profile. You can also link out from a post within these platforms. Lots of ways to link, just gotta get creative.
• Citations – Citations are a great way to create a link. Building profiles in local directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will give you the chance to not only build a local presence in Escalon, California on those platforms but to also link back to your site from that property.
• Social Comments – We have experienced personal success searching for articles on the internet that were relevant to our site and commenting on them with a backlink to our webpage. Do not be a spammer, find an interesting article, comment and engage the community, and leave a link in your comment that links back to your web page. That is a comment link.
Software Subscriptions For Off Page SEO
In addition to the Webmaster tools that Google makes available, there are many other dashboards that help you monitor site traffic, authority links, referral links, page rankings, and other analytics. Maintaining the healthy condition of your property and maintaining a clean back link profile is absolutely necessary for ranking your site. Here are some of the subscriptions and some information on how they will assist you with your off site optimization.
• MOZ Open Site Explorer – (https://moz.com/) – MOZ OSE allows you to locate referral links, find link outreach opportunities, find unwanted referral links, check on a web sites domain authority, and page authority. Moz also offers other tools that are irreplaceable for SEO. Take a look at MOZ local (metrics exclusive to Escalon and the surrounding neighborhoods) and the arsenal of limited but free optimization dashboards for you guys that are just getting started.
DA and PA are important metrics in the SEO world. Use this software to evaluate the health on your site.
• SEM Rush – (https://www.semrush.com/)- This is an amazing tool for monitoring your web sites optimization. For individuals managing an SEO agency, this subscription allows you to orchestrate and track sudden changes with a businesses online profile. Some of the tools offered in this interface are keyword position tracking, site audits, social management, profile monitoring, inbound link audits, lead generation management, keyword analytics, domain health, and much more.
Tracking keyword positions and web traffic are super important features in SEM Rush.
• Ahrefs (https://ahrefs.com/) – Another very efficient tool that allows you to monitor the condition of your web site. Most of the features available within Ahrefs are very similar to those available on SEM Rush, but there are really unique tools that have made Ahrefs a must have tool for any SEO agency. Ahrefs has a site explorer, content explorer, keyword research tool, batch analytics, backlink explorer, and lots more.
The backlink profile explorer is a great tool used for identifying links directing to your web site. This is great for locating good and bad backlinks.
• PRT – (https://proranktracker.com/) – Pro Rank Tracker is a subscription based SEO software tool that is most commonly used to follow the rankings of specific key words and URLS. A tool such as this is required to gauge movement and/or recognize a dip in rankings. For people looking to manage the SEO for their clients, PRT is a pretty affordable option.
Ranking stats refer to keyword position fluxuation in the SERPS. The red values represent a drop in rankings while the green values seen represent a spike in keyword rankings.
• Keyword Tool – (http://keywordtool.io/) – This software tool is great for identifying key terms that you want to rank your site for. You can choose geo specific location settings to pin-point search volume in a specified city and state like Escalon, California. These key words that you identify and begin to target will be the same keywords that you track in Pro Rank Tracker. Another useful tool is the search info, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search queries.
Identifying locally searched keywords is beneficial for anyone trying to rank in California.
Escalon Off Page SEO
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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.