Eugene Off Page Optimization Services For Business Websites

Off Site Optimization

Off page SEO refers to other web sites and the inbound links coming from those properties. Those links are called backlinks. The referring web property can be another blog or business, a social property like Twitter, a citation, or blog comment linking back to you. There are other ways of receiving backlinks, but these are common and usually easy to obtain.

• Link Outreach – There is a chance you have done business with a company that has a site, or you have an acquaintance or networking associates that have a business site. Take the time to reach out to anyone of these associates in Eugene and ask them to include an article about you or your business on the site. My recommendation is that you produce it to save them the hassle. Be sure to give yourself a ”dofollow” backlink” to your {site and return the favor to them by building a link to their page from your property. Also note, if they have a Google verified address in Eugene and you are wanting to rank for a local Eugene service term, that will be a positive geo relevance factor.

• Social Platforms – By setting up social profiles like Instagram, Twitter, Pinterest, and Flickr you have the ability to link out to your website from the account profile. You can also send links out from a post within these platforms. Lots of ways to send links, just need to get creative.

• Citations – Citations are a legitimate way to build a referral link. Creating profiles in directories like Yelp, Cheap FlightsGoogle Maps, Yellowpages, or foursquare will allow you the chance to not only build a local presence in Eugene, Oregon on those profiles but to also backlink to your site from that property.

• User Comments – I have had personal success searching for blogs on the web that were relevant to our page and leaving a comment on them with a backlink to our webpage. Do not be a spammer, locate an relevant blog post, comment and engage the community, then leave a backlink in your comment that links back to your web page. That is a comment link.

Off Site SEO Tools

There are other options to the SEO tools that Google offers, there are many other tools that assist you with monitoring site traffic, authority links, referral links, rankings, and other analytics. Monitoring the health of your web page and keeping a nice link profile is absolutely necessary for ranking. Here are a few of those subscriptions and some information on how they will help you with your off site SEO.

• Open Site Explorer – ( – The Moz Open Site Explorer allows you to view back links, discover link outreach opportunities, discover bad links, check a web sites domain authority, and page authority. Moz also offers other useful tools that are must haves for agencies. Check out MOZ local (metrics exclusive to Eugene and the surrounding neighborhoods) and the arsenal of free to use optimization optimization software interfaces for you SEO’s that are just getting off the ground.

DA and PA are important metrics in SEO. You can use this site to check the health on your site.

• SEM Rush – ( This is a must have piece of software for managing your sites optimization. For people managing an SEO organization, this tool allows you to orchestrate and track changes with a clients online property. Most of the services provided in this dashboard are position tracking, site audits, social management, brand monitoring, backlink audits, lead generation management, keyword rank analytics, domain health, and much more.

Tracking keywords and referral traffic are really important tools in SEM Rush.

• Ahrefs ( – One very useful piece of software that gives you the opportunity to manage the condition of your website. The features available within Ahrefs are very similar to those found on SEM Rush, but there are very specialized tools that make Ahrefs a must have resource for anyone optimizing sites. Ahrefs has a site explorer, content explorer, keyword explorer, batch analytics, link explorer, and lots more.

The link profile explorer is a great tool we use for locating referral links pointing to your website. This is great for finding good and bad links.

• Pro Rank Tracker – ( – PRT is a subscription based SEO software tool that is primarily used to monitor the rankings of specific key words and URLS. A tool like this is required to monitor movement and/or spot a dip in rankings. For individuals looking to monitor the SEO for clients, PRT is a very affordable option.

Ranking stats refer to keyword position movement in the SERPS. The red values indicate a dip in keyword rankings while the green values seen indicate a jump in keyword rankings.

• Keyword Tool – ( – This software tool is useful for finding key terms that you want to rank your site for. You can customize geo-specific location identification settings to locate search volume in a specific city and state like Eugene, Oregon. These key phrases that you find and begin to target will be the same group of keywords that you analyze in Pro Rank Tracker. Another useful tool is the search volume chart, this identifies how much search occurs monthly in your area and if it’s seasonal, trending, or a constant stream of search volume.

finding locally searched key terms is helpful for anyone trying to rank in Oregon.
Modern Influence


Eugene Off Page SEO

Mo-Fr 08:00-17:30
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(888) 379-2604


Phillip Switzer

Chad Leonard

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SEO pricing is strongly based on competition of keywords and location. Before we focus on enhancing your rankings we need to gain a better understanding of the keywords and search volume of the relevant terms in your vertical. This requires us to perform some keyword research before we give you a monthly quote for SEO. Complete the form below to get started with our free keyword research.

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