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Pay-Per-Click (PPC) Marketing: Perfect For Your Small Business

It’s not enough to be seen by your target audience. You need them to click on you.

Why It Might Be Time To Invest In PPC

  • Your website is not getting as much traffic as you know it should
  • Your website is getting traffic, but you still aren’t making sales.
  • You worry if a financial investment in ads is worth it for your business
  • You are growing organically with SEO, but it isn’t happening fast enough to help reach your traffic and revenue goals. 

If any of those descriptions apply to you, PPC ads may be the perfect solution. While effective in increasing your traffic, PPC ads can be hard to get right.

The PPC Learning Curve

When you decide to invest hundreds or even thousands of dollars in ads, you can’t afford to not get it right. 

Do you know:

  • How to choose the right keywords?
  • How to develop effective visuals that will influence more clicks?
  • How to write effective ad copy?
  • To analyze your target demographic for your ads?
  • What is the best PPC Platform for your business’ needs?

You may not have the hours to invest in doing this on your own, especially when you are already wearing multiple hats in your business. That’s why it is important to partner with a specialist agency that already has the expertise in PPC that can help you optimize your ads so you can see an increase in traffic.

Why PPC Ads Are Right For Your Business or Don’t Throw Money Away On Ineffective Ads?

Find a Partner that Can Create Successful PPC ad campaigns

When looking for a PPC ad specialist, make sure they…

Are eager to optimize your ads to get the best results 

PPC ads require trial and error. If an ad turns out to be ineffective, your partner must be willing to try different things. They might choose less competitive keywords and see if that increases the number of clicks your ad gets. They may even change a static image to a video. Ultimately, the marketing partner must have the patience necessary to set up successful ads!

Take your budget into account when they set cost-per-click bids 

Your partner will always consider your budget when setting bids. Your budget influences the maximum and minimum bid amounts, and they should be upfront about the results a campaign with your budget can provide. 

Include you in the process 

Your partner should never leave you in the dark. You should be included at every step of the process so that you can make sure they are not only fulfilling your needs but also teaching you along the way. That way, you will be able to set up your own PPC ads in the future!

Understand your target audience 

Because PPC ads are so targeted, your PPC ad specialist must conduct in-depth research on the demographics and behaviors of your target customer. Data should be their best friend.

Tailor their strategies to your business 

You want a PPC partner who will target platforms and customers that make sense for your business so that you can expect a better return on your investment.

Partnering with FYLO is as simple as 1,2,3!

3 Easy Steps To Freeing Your Business Online

1
Free Site Analysis and Rankings Evaluation

This is the getting to know you stage and it benefits both of us. You get your first view of how our technical expertise benefits market research and optimization.
We get to learn what’s working and isn’t working in your marketing, so we can deliver a detailed digital marketing plan to help increase the quality and quantity of your web traffic

2
Finalize Pricing

At other agencies, you have to talk to an account executive before you even get a hint of the cost of their service. At FYLO, our pricing options aren’t a secret. You can scroll below now and see how much you need to budget for your customized marketing plan. 
After the evaluation of your marketing needs, we further define your cost so that we can make sure you are within budget and putting every dollar to great use.

3
Project Onboarding

After you agree that FYLO is your ideal partner in your search to generate more leads & more revenue, and a solid strategy is in place: It’s time to get to work! We gain access to the important systems in your business including site access, hosting, domains, and other necessary channels in order for us to be a truly invested partner in seeing your business experience organic growth.

testimonials

What people say

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Ashlee George
Product Lead at Impact Justice

“Lorem ipsum simply dummy printing and typesetting industry lorem ipsum been industry's standard dummy ever when an unknown printer  scrambled.”

Ashlee George
Product Lead at Impact Justice
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Unimaginable Results

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See how we’ve helped our clients

We Have A Plan That’s Right For Your Budget

Just as no two businesses have the same organizational goals, no two businesses have the same marketing needs. This is why FYLO always provides a customized solution. No one-size-fits-all, template approach to serving our partners.

But…nobody likes surprises when it comes to money. You are getting ready to make an investment in the long-term growth of your company. A big decision. And you deserve to know what your full investment will look like. While every project is different, here is the range you can expect to invest when working with FYLO.

Learn more
Start
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$50/ month

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Advantage
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$75/ month

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Premium
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$100/ month

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Frequently Asked Questions

What is a PPC marketing service?
How much should I pay for PPC?
Does PPC work for small businesses?
How do you make money with pay-per-click?
Which is cheaper, SEO or PPC?