2Social Contesting Engages
Contests and sweepstakes have existed forever, but societal contesting for business hasrecently taken off and offers Weston companies a economicalmethod to engage and build brand awareness. Contests are not the end all of social advertising efforts, but they due offer a secondarymethod of getting users online involved with what you’re doing.
Social Contesting Engages
It doesn’t matter in the event that you have 10 or 10k likes, contesting generates activeanswers from users and has proven to boost page likes for companies. Therehave been instances where customers have gone from 0 to 1,000 likes in a matter of days after running acompetition. Of course this is not the sole benefit that comes fromsocial contesting and Facebook isn’t the sole platform to run it on either. Aside fromthe online metrics and feedback received, social contesting additionallycreates offline brand awareness and societalengagement.
Folks like winning things, particularly when it doesn’t cost themmoney. Yet, there is something they are able topay you with that is valuable to you but doesn’t cost them considerably more then their time. Bycreating a contest “entry form” you can extract information from an end user that will let you run case studies on yourcrowd. This shouldn’t be an annoying procedure to sign up, but take advantage of thechance to find out more about the people who are interested in your productsor services (i.e., how they found out about your promotion, what they like about your products, etc. and if they may befrom Weston). These entry forms can offer a ton of value, and therefore you must be sure you take time to extract the information and see whatindividuals are saying. You can take advantage of this info to navigate other socialmarketing campaigns, or to boost your next social competition.
Drive Referral Traffic From Contesting
If you are in possession of a worthy competition in placethat supports your followers to share on their social profiles, this could be a hugetraffic funnel for your business. The capacity to share everything viasocial media can give your business a lump in traffic. Contestants now can shareeverything with their friends and family, this alone can help amplify your marketing messagein a sense that wasn’t formerly available.
If there’s a voting component built into your strategy, players willcommonly share through their social profiles, reaching out to friends and family to support their entry. Like other advertising tools, contestscan be exceedingly effective when used as part of acomprehensive social media strategy. Any brick and mortar business, together with online businesses, can benefit significantly from contests.
Before you begin a contest, however, make sure you familiarize yourself with Florida regulations. Each state has its owncompetition laws — and some can be tricky — so do a little research to make sure that your promotion is legal.
Contact Modern Influence today to learn more about running contests through social media in Weston.